As an Assistant Designer at ASOS, you will be working closely with the Designer/Senior Designer, designing the amazing ASOS DESIGN ranges for our trend loving customer. If you love fashion design, researching the latest trends and want to be part of a fast-paced fashion forward design team this could be the opportunity for you.
We are particularly interested in candidates with a strong fashion eye, clear handwriting and taste level, and the ability to translate inspiration into compelling product. Technical development and processes can be supported within the team.
THE TEAM
ASOS is one of the UK’s top fashion and beauty destinations, with a growing global presence. Our values are to be authentic, brave, and creative, and we live and breathe these in everything we do.
The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for our ranges. It’s all about newness and finding and designing the most exciting product across a wide range of categories for our fashion loving customers, whatever their style.
PRINCIPLE ACCOUNTABILITIES
Researching, developing, and designing ranges for ASOS DESIGN, including identifying key shapes for the season, colour, fabric and building a range which offers choice for our global customer base.
Reacting to sales information and design commercially relevant fashion forward ranges.
Researching current and future trends by a collection of different sources to identify newness and interpret into first to market pieces.
Working with the technical team on initial fits. Identifying and helping problem solve for the department, bringing a strong design point of view while being supported with technical problem‑solving where required.
Building relations with suppliers and advising factories on trend direction, construction, key details, materials, and trims.
Adhering to the critical path to achieve deadlines, ensuring product is developed for the relevant and optimum selling period.
An ability to research and develop unique product working on long lead time product as well as quick reaction short lead Test & React ranges.
JOB FUNCTIONAL KNOWLEDGE
Assistant Designer with experience in designing for a Womenswear and/or Footwear & Accessories department, bringing a strong fashion handwriting aligned to the ASOS customer.
Previous experience in designing for an aspirational brand or similar High Street Retailer. This experience may come from a Womenswear, Footwear, Accessories or adjacent fashion category brand.
Previous experience of working with Far East, European and UK suppliers.
Experience in working with a Buyer to plan and deliver a balanced range and first to market pieces
Commercial handwriting and understanding of the ASOS Brand and Customer
Demonstrates strong taste level, creative instinct and idea generation; technical ability is valued but not required to be fully developed at this level.
Excellent Computer Skills: Photoshop, Adobe, CAD, Miro, AI design.
CATEGORY PLANNING & TRADING
Delivering on brand OKRs.
Consistently using data & analytics to trade risks & opportunities and proactively shape the future department strategy.
Recommending creative actions to Designer/Senior Designer & Management.
Contribute to the critical path management and speed to market initiatives for the department relating to the brand strategy & our Heart initiatives.
Identify opportunities to be first-to-market.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process
/02 Job Qualifications
Who We’d Like to Meet
Essential
A fashion forward perspective, with a clear sense of handwriting and relevance to the ASOS customer.
Strong time management.
The confidence to identify problems and makes improvement suggestions, seeking practical ways to overcome barriers and remaining calm under pressure.
The ability to communicate to the team & senior management the performance and strategy of the department
Willingness to travel in the UK and potentially Internationally as required, for supplier meetings and inspiration / development trip.
Ability to work in an agile and dynamic style identifying risks and opportunities.
Desirable
Proactive nature with the confidence to work independently within a framework.
Thrives in a fast paced, agile environment with exceptional organisational skills and ability to adapt and prioritise.
AI experience, Midjourney, Fermat etc
/03 Additional Info
What’s in it for you?
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra day for your birthday
Discretionary performance related bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.