London

CRM Executive

Job type
Full Time
Level
Associate
Apply now

Your Role

The CRM Team forms part of the Customer Growth department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.

The Role:

The CRM Executive will help to develop and deliver ASOS's CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site. The role will cover our newness, propositions and promo-related marketing communications as well our triggered communications and encompass end-to-end involvement with planning through to implementation and reporting.

This CRM Executive role will have a large focus on Quality Assurance ensuring that all of the ASOS communications go out as planned and so it is crucial that this person has an excellent eye for detail. The role will also lead in developing our QA strategies in order to automate as much as possible and reduce errors from the source, as well as firming up areas that do need a persons thorough QA.

They will report to a CRM Manager.

What You'll Be Doing

  • Accountable for the day-to-day production of multi-channel customer communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams, audience building, deployment, and reporting.
  • Report on and analyse channel performance and campaigns in line with key trade moments and industry knowledge. Use insight to recommend improvements that drive growth.
  • Build solid relationships with cross functional teams in the Customer Growth department to enable the successful delivery of the CRM strategy.
  • Deploy campaigns, build audiences and automated campaigns through ESP (Braze) and CDP (Simon Data).
  • Accountable for the QA of communications
  • Troubleshooting and highlighting areas of the process which could be improved to make the creation and delivery of communications more efficient and automated.

/01 Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

/02 Job Qualifications

Who Wed Like to Meet

  • Previous experience within a CRM role at an agency or retailer
  • Previous experience with quality assurance
  • Previous experience using Braze ESP as a plus
  • Ability to build campaigns and audiences across CRM tech stack
  • An understanding of HTML and liquid language to personalise communications
  • High interest in technical aspects of CRM (data migration, automation, segmentation)
  • Experience with AI integration as a plus
  • Strong attention to detail, quality and accuracy
  • An analytical, proactive and flexible approach
  • The ability to work under own initiative and thrive in a fast paced environment
  • Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
  • Experience trouble shooting and solving difficult and sometimes technical problems
  • A can-do attitude

/03 Additional Info

Whats in it for you?

  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day
  • Discretionary performance related bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say

Meet The Team

Meet Geeta Gohil -
Commercial @ ASOS

Meet Ian Amer -
Commercial @ ASOS

Meet Mui Abdul -
Commercial @ ASOS

Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
  • Geeta Gohil

    Commercial @ ASOS

    Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
  • Ian Amer

    Commercial @ ASOS

    I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
  • Mui Abdul

    Commercial @ ASOS

    ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values

This is the block title

loading

Authentic

We celebrate what makes us unique, and stay true to ourselves.

Our business is built on an inclusive culture which encourages passion, enthusiasm and development – so you can bring your best self to work. We recognise that our differences make us stand out from the crowd, giving our ASOSers and customers the confidence to be whoever they want to be. 

Brave

We’ve been bold and ambitious from the start – it’s in our DNA.

We’re empowered to try something different with the freedom to fail, turning left when others turn right. We use our voice to drive us forward, speaking up on the things our people and customers care about and challenging the status quo. 

Creative

We have a curious and adventurous spirit – it’s who we are and runs through everything we do.

We balance leadership with learning, by being comfortable as an innovator and when following in the footsteps of others. Our products and platform are fuelled by creative passion and a deep understanding of our customers, allowing us to empower millions of people around the world. 

Disciplined

Great work doesn’t happen by chance.

We need to take time in our pursuit of excellence – honing our skills, perfecting our craft, executing our plans, being comfortable with the uncomfortable and bridging the gap between goals and accomplishments. It’s a strategy that allows us to create an ASOS that’s built for future success.

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Your birthday off!

    Who wants to work on their birthday?! All ASOSers get a day off during their birthday week, in addition to 25 days of annual leave. 

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    Your career matters to us – we want to help you grow, gain new skills and learn from experiences. As an ASOSer, you’ll have access to a world-class development plan, giving you the courses (and time) to work on things that matter to you. 

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding