London

Paid Social Brand Manager

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

As a Paid Social Manager, you will focus on brand investment in the upper and mid funnel to deliver on the brand media strategy and communications framework. You'll be at the forefront of redefining the brand's identity, crafting compelling campaigns that resonate with our audience. Every day is different, filled with creative brainstorming, trend-spotting, and engaging with a community that loves fashion as much as you do. It's a role where your innovative ideas can truly shine, making a tangible impact on the brand's journey and consumer perception

Key Responsibilities:

Brand Media Management: Act as the subject matter expert for upper funnel strategies, proactively advising teams on best practices and innovation opportunities.

Campaign Management: Lead the setup and optimisation of paid social campaigns across Facebook/Instagram, TikTok, Snapchat, and other social platforms. Identifying new and exciting ways to connect with our consumers.

Strategy Execution: Implement the brand media strategy and communications framework, focusing on best in class upper and mid funnel strategies, testing new opportunities to bring the Asos brand to life.

Creative Collaboration: Work with a creative strategist to ensure platform best practices and develop a test-and-learn roadmap. Collaborate closely with crossfunctional teams, including creative, performance, and media planning, to ensure campaigns align with the overall brand and business strategy.

Campaign Launches: Drive exciting campaign launch moments, utilising shoot, talent and organic assets in paid media to deliver campaign goals.

Performance Integration: Ensure connected customer journeys with our performance spend, aligning with broader business goals and KPIs.

Reporting & Analysis: Conduct ongoing daily and weekly reporting, including budget monitoring and spend reviews.

Competitor Analysis: Own the monthly competitor review process and stay updated with platform developments and industry best practices. Continuously monitor and test emerging social platforms and tools to ensure the brand remains at the forefront of innovation.

Financial Management: Manage a multi-million pound brand social budget working with media planning and measurement teams to drive performance.

/01 Company Description

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

/02 Job Qualifications

  • Proven experience in Paid Social and Digital Marketing, with a strong understanding of the role of brand digital media and strategy from either agency experience or social-first in-house roles.
  • Platform expertise: Strong knowledge of Meta, TikTok, Snap and Pinterest ad managers as well as Smartly for creative uploads and reporting.
  • Analytical Skills: Ability to work with numbers and interpret data to drive decisions.
  • Creativity: A creative thinker with a data-driven mindset, able to translate insights into compelling campaigns that resonate with diverse audiences.
  • Industry Passion: A commercial mindset with a passion for the Retail industry.
  • Technical Proficiency: Proficient in Excel for reporting and data analysis, and PowerPoint presentations.
  • Communication: Excellent communication skills, with the ability to build strong collaborative relationships.
  • Cultural Awareness: Ability to understand and adjust to differences between geographies and cultures.

/03 Additional Info

BeneFITS

  • Employee discount (hello ASOS discount!)

  • ASOS Develops (personal development opportunities across the business)

  • Employee sample sales

  • Access to a huge range of LinkedIn learning materials

  • 25 days paid annual leave + an extra celebration day for a special moment

  • Discretionary bonus scheme

  • Private medical care scheme

  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say

Meet The Team

Meet Geeta Gohil -
Commercial @ ASOS

Meet Ian Amer -
Commercial @ ASOS

Meet Mui Abdul -
Commercial @ ASOS

Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!

  • Geeta Gohil

    Commercial @ ASOS

    Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.

  • Ian Amer

    Commercial @ ASOS

    I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.

  • Mui Abdul

    Commercial @ ASOS

    ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career. 

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding

Apply now