As a social-first brand, you will be responsible for ensuring ASOSs social approach is best in class. Youll take the lead on our social strategy, working with the Head of Social, PR & Talent as well as the Social Content Lead and Talent & PR lead to develop long-tail (i.e. 6-monthly) strategies as well as weekly and daily changes to the output we create across our own ASOS channels and our influencer marketing activity.
Supported by a team, some of which will report into you, youll be the point of contact for social insight and will use this data to inform the overall channel approach as it changes on a weekly, monthly and quarterly basis.
The successful candidate will be analytical, strategic, and possess a deep understanding of social media platforms, as well as being fully immersed in youth culture and digital trends. They will have proven experience in growing channel reach, engagement, and credibility, as well as managing strict governance models for brands of a similar scale.
What You'll Be Doing
Develop and implement the overall social media content strategy, ensuring alignment with ASOS brand guidelines and business objectives.
Create social strategies that are engaging and impactful, fame driving social media campaigns that drive brand awareness and engagement.
Grow reach and engagement through ASOS owned channels with particular focus on TikTok, Instagram and YouTube.
Work with the Talent and PR Lead to increase SOV and EMV for ASOS
Lead the creation of all social reporting (inclusive of influencer marketing) ensuring its communicated to the immediate teams and wider business.
Work with the social content team to provide context to reporting within reports including campaign moments and weekly/monthly channel report.
Responsive to ongoing channel and audience updates by using the data and insight within the business ensuring the social content team amend their content plans.
Be at the forefront of the latest social media trends, tools, and best practices to drive a social -first culture within the business and maximise the impact of ASOS' social content.
Be fully immersed in understanding what Gen Z are talking about on social and how to create content they engage with.
Lead any new initiatives that increase customer engagement on social for example TikTok shop.
Oversee the process between social and Customer Care to ensure that all social mentions of ASOS are reviewed and responded to as appropriate.
Ensuring SLAs set are appropriate and met, and that tone and content is on-brand and customer-centric.
Manage content co-ordination across paid and performance channels.
Alongside the Head of, manage and own platform relationships (Facebook, YouTube etc), ensuring we are the go-to partners for innovation. This may at times include leading on joint business plans with the platform partners.
Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries.
Be the key point person on all social, representing marketing at a senior level within the business.
Line management of direct reports including development and training.
/01 Company Description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through ourFashion with Integrity strategywe are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
Were on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isnt something we just do. Its at the very centre of all our marketing activity and our product design. Were a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced influencer marketing exec to be part of building the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.
/02 Job Qualifications
Who We'd Like to Meet
Worked in data orientated organisations and able to confidently communicate customer and channel data at an executive level.
High degree of personal and professional familiarity with all social platforms including Instagram, TikTok, Facebook, Snapchat, YouTube etc.
Strong understanding of social marketing strategies with relevant experience helping to define and build brands on social at scale
Held similar positions and have proven experience in implementing new social strategies and reporting for the most innovative brands or news organisations.
Experience working with large scale content, budgets, and ability to work efficiently and effectively with them.
Analytical, and able to both learn from and utilise data to build strategy and tell stories.
Fantastic leadership skills
Solid understanding of the 20 something customer, youth and digital culture
Passionate about social media, digital trends, and editorial
Driven self-starter, with an entrepreneurial mindset, who thrives in a fast-paced environment.
Strong communication skills and collaborative personality
Positive and team oriented
Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue, and which not to, is important as is the ability to assess and learn from those activities.
/03 Additional Info
What's in it for you?
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day!
Discretionary performance related bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Our Commitments
We want our people to be whoever they want to be. Thats why were committed to creating a truly inclusive culture at ASOS, but howre we doing it?
Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. Weve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people, find out more here.
How can we support you to be your best self? Our Talent team will be happy to provide support e.g. if you need additional time to prepare for an assessment or you have requirements for any part of the interview/hiring process - just let us know by email or phone, whatever works best for you. Its also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
This is the block title
loading
Authentic
We celebrate what makes us unique, and stay true to ourselves.
Our business is built on an inclusive culture which encourages passion, enthusiasm and development – so you can bring your best self to work. We recognise that our differences make us stand out from the crowd, giving our ASOSers and customers the confidence to be whoever they want to be.
Brave
We’ve been bold and ambitious from the start – it’s in our DNA.
We’re empowered to try something different with the freedom to fail, turning left when others turn right. We use our voice to drive us forward, speaking up on the things our people and customers care about and challenging the status quo.
Creative
We have a curious and adventurous spirit – it’s who we are and runs through everything we do.
We balance leadership with learning, by being comfortable as an innovator and when following in the footsteps of others. Our products and platform are fuelled by creative passion and a deep understanding of our customers, allowing us to empower millions of people around the world.
Disciplined
Great work doesn’t happen by chance.
We need to take time in our pursuit of excellence – honing our skills, perfecting our craft, executing our plans, being comfortable with the uncomfortable and bridging the gap between goals and accomplishments. It’s a strategy that allows us to create an ASOS that’s built for future success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on the company performance and your individual performance.
Your birthday off!
Who wants to work on their birthday?! All ASOSers get a day off during their birthday week, in addition to 25 days of annual leave.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
Your career matters to us – we want to help you grow, gain new skills and learn from experiences. As an ASOSer, you’ll have access to a world-class development plan, giving you the courses (and time) to work on things that matter to you.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.