At ASOS, were proud to be a global fashion destination serving over 23 million active customers across more than 200 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, were building the future of fashion commerce.
As a Staff Product Manager, youll be the focal point of a dedicated, cross-functional team(s), setting ambitious goals with the autonomy to define how best to achieve them. Youll bring a growth mindset and a hands-on, collaborative approach, thriving in ASOSs fast-paced, agile environment. A natural storyteller fuelled by customer centricity and data, you'll shape compelling product strategy and take stakeholders along on the journey.
The Details
As a Staff Product Manager in the Search domain, you will play a pivotal role in shaping the future of how customers discover products on ASOS. Youll lead the vision, strategy, and execution of our search experience, ensuring it delivers fast, relevant, and personalized results at scale. This is a high-impact role that requires deep product expertise, strong technical acumen, and the ability to influence across the organization.
Youll work closely with engineering, data science, UX, and commercial teams to create search experiences that connect customers to our vast product catalogue, all while balancing business objectives with user needs.
Key Responsibilities:
Define and own the Search product strategy and roadmap, aligned with ASOSs broader customer and commercial goals.
Own the roadmap for core search infrastructure and customer-facing features, balancing short-term impact with long-term innovation.
Lead the development of cutting-edge search capabilities, including ranking, relevance, NLP, and semantic search.
Partner closely with data science and engineering teams to enhance the search algorithm using machine learning, natural language processing, and behavioural signals.
Use experimentation, A/B testing, and data analysis to continuously improve search relevance, conversion, and customer satisfaction.
Collaborate with UX and research to ensure the search experience is intuitive, inclusive, and aligned with user intent.
Monitor key search metrics, customer feedback, and site behaviour to identify pain points and uncover opportunities.
Influence stakeholders across the business by clearly communicating the impact and strategic importance of search.
Champion the voice of the customer and drive innovation in how search can serve and inspire fashion discovery.
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
About You
Proven experience leading search, discovery, or similar data-rich product areas in a high-traffic, consumer-facing environment.
Strong background working with AI/ML teams on information retrieval, ranking models, NLP, or query understanding.
Deep understanding of search architecture, common KPIs (relevance, CTR, sparse results, etc.), and techniques for optimizing large-scale product discovery.
A data-obsessed mindset with a track record of driving decisions through experimentation and analytics.
Exceptional stakeholder management, capable of aligning technical and commercial teams around a shared vision.
Strategic thinker with the ability to zoom between long-term vision and near-term execution.
Clear and confident communicator who can craft and present compelling product stories.
Highly collaborative, fostering alignment and ownership across cross-functional teams.
Comfortable navigating ambiguity and prioritizing ruthlessly in a fast-paced, agile environment.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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what our people say
Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.