Build and extend core behavioural models in Databricks that describe how customers interact with ASOS across web and app
Design and maintain:
Session logic
Funnels and journeys
Attribution logic
Feature usage and engagement metrics
Experiment exposure and variant datasets
Create domain specific behavioural marts optimised for analytics and experimentation use cases
Web Analytics Data Pipeline Ownership
Own the quality and consistency of behavioural events flowing into Analytics platforms
Ensure events conform to agreed:
Schemas and naming conventions
Data types and required fields
Privacy first compliance
Build and maintain transformation pipelines where enrichment or standardisation is required
Act as a technical owner of event contracts between frontend teams and analytics
Data Quality & Observability
In collaboration with the teams software engineers implement end-to-end data quality checks across frontend → ingestion → Analytics → Databricks
Monitor and alert on:
Schema changes and validation failures
Event completeness and coverage
Cardinality drift
Volume anomalies
Identity and user stitching integrity
Proactively identify and resolve issues before they impact experiments or reporting
Semantic Layer Enablement
Enable trusted behavioural metrics through:
Databricks metric enabled views
Power BI semantic models
Ensure metrics are usable for:
Self serve analysis
Executive and leadership reporting
“Talk to Data” and agent based workflows
Partner with product analysts, data and product teams to ensure metrics are clear, consistent, and reusable
Frontend Instrumentation Alignment
Work closely with web and app engineers to ensure instrumentation meets analytics and experimentation needs
Support:
Event payload and schema design
Instrumentation PR reviews
Pre‑release validation
Experiment tagging and exposure tracking
Act as a go to expert for behavioural tracking best practices
/01 Company Description
We’re looking for a Digital Analytics Engineer to help shape how ASOS understands customer behaviour across our digital estate.
This role sits at the heart of digital analytics and experimentation, combining analytics engineering, behavioural data modelling, and close partnership with product and engineering teams. You’ll ensure behavioural data is well designed, observable, and trusted, enabling teams to make confident decisions and run high quality experiments at scale.
/02 Job Qualifications
We’re Looking For
Core Skills & Experience
Experience in analytics engineering, data engineering, or product analytics
Strong SQL and experience working in Databricks / Spark / DBT/ Python
Solid understanding of behavioural and event based data modelling
Hands‑on experience with product analytics platforms (e.g. Mixpanel, Adobe or similar)
Experience building reliable data pipelines and quality controls
Comfortable working closely with software engineers within product teams on data instrumentation
A pragmatic, detail oriented approach to data quality
Nice to Have
Experience supporting experimentation and A/B testing
Knowledge of identity resolution and cross device tracking
Power BI semantic modelling experience
Experience enabling self serve analytics
Interest in AI assisted analytics or metric driven agents
/03 Additional Info
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
loading
We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.