Were on a journey to bring Digital Product into the forefront of ASOS, and to achieve this, we are expanding our team of Product Managers and Product Designers. We take pride in the constant evolution of our product team and need talented individuals like you to help us become the worlds number one fashion destination!
Why join us?
The Product Design team plays a key role in our digital customer experience. Many of the great features on our site and app are the result of our exciting initiatives. As the Director of Product Design at ASOS, you will be instrumental in defining and driving customer-led design and product strategy across our award-winning platforms. You will be passionate about delivering performing, user-centric products and developing the skills of the designers in your team.
Your responsibilities
Shape the overall design strategy that aligns with ASOSs long-term business goals, ensuring our digital products lead the market in innovation and user experience.
Oversee the entire ASOS Product Design function, including user research, customer experience, and UI design across all digital platforms.
Champion customer-centric design thinking across the organization, ensuring that all product developments and enhancements are driven by real user needs and insights.
Set and lead the vision for the Product Design team, collaborating with Product Managers and all areas to define strategic roadmaps and drive initiatives.
Collaborate with executive leadership to define and prioritize strategic initiatives that align with ASOSs vision and growth objectives.
Collaborate closely with the product management and development teams to ensure seamless integration of design direction and new product development.
Identify resource gaps and skill opportunities, working with ASOS Talent Managers to expand the team and recruit world-class talent.
Mentor and develop future design leaders within ASOS, building a pipeline of talent that will sustain the companys design excellence and strategic goals.
Provide hands-on expertise with key products, ensuring best-in-class user experience.
Act as a design thought leader, driving innovation and promoting a design culture within and outside of ASOS.
Foster an environment of diversity, transparency, and trust, empowering your team to share ideas, be challenged, and reach their full potential.
Continuously refine and enhance design processes, establish new ones, and evolve our global design and accessibility standards.
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
What you will need to bring
A top-tier design thinker with a successful track record as a Design Leader, ideally in ecommerce-driven, user-centric products.
Extensive experience leading, recruiting, and developing a team of designers with varying levels of ability.
A deep understanding of customer-led product design, an opportunity and solution-based mindset, and a curiosity for innovation.
A portfolio demonstrating excellent customer-led product and experience design case studies, backed by customer data and user research.
Excellent communication skills, with the ability to articulate design vision and execute product strategies to senior leadership and stakeholders.
Inspirational leadership that advocates for team development and is driven by helping others reach their potential.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
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The Work
Make bold moves with strong backing and serious support.
Tech enables our current success as much as our future growth, that's why our tech stack is seriously impressive. If you've got a great idea, we'll help you run with it. Our people are our greatest asset and we're always looking for new challengers who want to help us grow.
The Potential
Boost your skills and accelerate your ambitions.
If you get a buzz out of learning new things every day, you'll love it here. We give everyone the freedom, time and investment to discover what's possible - and explore where we might go next. How far you want to take your career is up to you.
The Culture
Feel encouraged, empowered and heard as part of our expert team.
Join us and you'll be part of a supportive, fun and friendly team of progressive thinkers, listeners and doers – all working together to solve some of the most exciting and complex tech challenges.
The Prospects
Harness extraordinary opportunity at pace and at scale.
We're just getting started with our global ambitions. Our tech team are at the heart of it all, seizing opportunities and making disruptive breakthroughs that have a real business impact in an industry leading way. We already know who we want to become. Do you?
Team Culture
As A Team We Never Sit Still
We always have to move fast. And we rise to the challenges that come with being such a fast-growing business. After all, we wouldn’t be where we are today if we did things the same as everyone else.
Our Tech Training @ ASOS
Whatever experience you have, there’s always a chance to grow and develop your skills further at ASOS.
What’s It Like To Be An Engineer @ ASOS?
From our great opportunities to even greater teams, find out why becoming an engineer at ASOS could be your perfect career move.
what our people say
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Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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EXTRAS
Benefits
We’re big on rewarding our ASOSers from day one. Benefits are great when you can flex them! That’s why we offer a wide choice of benefits focused on health, wealth, and your inner self – so you can personalise your reward package in a way that’s best for you. Here’s a taster of what you can get.
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.