Discover how we’re using fashion as a force for good, to create positive change and minimise impact on our planet.
Find out more about Fashion with Integrity
@ asosplc.com
Our Pledge To Be A Workplace That Works For All
Launched in 2010, Fashion with Integrity drives us to be a company that cares for people, while working to reduce our impact on the planet.
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
The Next Generation Of Female Leaders!
Our commitment to supporting and developing female leaders is at the centre of everything we do. With policies on pregnancy loss and fertility, to the measures we take to ensure pay equity for all and so much more, we’re passionate about promoting equality at ASOS and empowering women to be whoever they want to be – both in the workplace and beyond.
asos Communities
You can’t make change alone. Through our communities, we come together to network, learn, collaborate, and drive meaningful action on important topics – including race, gender, gender identity, sexual orientation, disability, neurodiversity, parenting, mental health and loads more.
Creating a safe space for people to speak up and be themselves, these groups are integral to building ASOS – they capture feedback and learn from our people on all things Diversity, Equity and Inclusion. There is power in sharing our stories and who we are.
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
our business values
be authentic
be brave
be creative
be disciplined
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Women In Tech
We’re working to make ASOS technology more inclusive, diverse, and encourage women into tech and leadership roles. With our Fashion with Integrity Be Diverse goal of 40% female representation in tech by 2030, we’re getting involved in the community to inspire, create change, and have fun while doing it. From female engagement and educating young women and girls about roles in tech, to improving our comms and widening our networks – we’re committed to creating opportunities for women in tech.
Same But Different
We’re all about the vibe. And creating an environment where people feel safe is important to us. Whether it’s sharing an experience, giving support or education, ASOS is a place where everyone is looked after.
Parents & Carers
We believe that parents should be able to pursue their careers and be the best parent or carer they can be. That’s why we’ve created a space where ASOSers can connect and feel supported by others who share the same experiences, whether they’re parents, carers, or allies. We’re empowering our people to be who they want to be with industry-leading policies and transitional support across the business.
THEYSOSers
At ASOS, everyone’s welcome. To share, to talk, to ask questions, to be seen. And we’ve created a community which embraces and celebrates all LGBTQ+ ASOSers and allies. A safe space where everyone can have the confidence to be whoever they want to be. Through this network we turn the volume up on LGBTQ+ voices to educate, inform, empower, and provide a safe space for all.
Heads & Hearts
The Race & Equality Heads & Hearts launched in September 2020, as a space for our ethnic minority ASOSers to connect, share, learn and drive change in the areas that matter most. As our first formal employee network, members have fed into a number of successful initiatives: Future Leaders, All In events, Ethnicity Pay Gap, the All In Learning Programme, to name just a few.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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Hassanat
Women in Tech @ASOS
I am part of the WIT community helping to support the communication stream, highlighting the amazing talent in the community, the events, policies been implemented, and the all-around great work we are doing to create a more inclusive and balanced work environment. Working on relaunching the Women in tech mentoring scheme, so watch out for that.
Amy
Women in Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that prioritises technology, innovation and customer experience to the same degree as their clothing.
Kamaria
Heads & Hearts @ASOS
My Role as a Head for the Heads & Hearts network is to feed ideas of ways we can educate and plan events for the network. This is something that I hold closely to my heart.
Hassanat
Women in Tech @ASOS
I am part of the WIT community helping to support the communication stream, highlighting the amazing talent in the community, the events, policies been implemented, and the all-around great work we are doing to create a more inclusive and balanced work environment. Working on relaunching the Women in tech mentoring scheme, so watch out for that.
Amy
Women in Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that prioritises technology, innovation and customer experience to the same degree as their clothing.
Kamaria
Heads & Hearts @ASOS
My Role as a Head for the Heads & Hearts network is to feed ideas of ways we can educate and plan events for the network. This is something that I hold closely to my heart.
Hassanat
Women in Tech @ASOS
I am part of the WIT community helping to support the communication stream, highlighting the amazing talent in the community, the events, policies been implemented, and the all-around great work we are doing to create a more inclusive and balanced work environment. Working on relaunching the Women in tech mentoring scheme, so watch out for that.
Amy
Women in Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that prioritises technology, innovation and customer experience to the same degree as their clothing.
Kamaria
Heads & Hearts @ASOS
My Role as a Head for the Heads & Hearts network is to feed ideas of ways we can educate and plan events for the network. This is something that I hold closely to my heart.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
asos
Foundation
We Open Doors – We Move Barriers
The ASOS Foundation provides infrastructure, training and support to enable disadvantaged young adults reach their potential through focused projects in the UK, India and Kenya.
We know things aren’t fair – by supporting and investing in young people that help them move from one life stage to the next, we’re shaping a brighter future we can all be proud of.
asosAwards
Our people are making big moves at ASOS, and we’re proud to celebrate our successes together with some pretty special awards. From our efforts in inclusivity to our achievements in innovation, take a look inside our trophy cabinet.