Buyers play a critical role at ASOS, working closely with Merchandising, Design and Technical teams to build a commercial and trend-led product range for the department that is loved by the ASOS 20-something customer. They are collaborative, organised, and strategic with their finger on the pulse of fashion - always looking to push the range for our global markets forward. In partnership with Merchandising, and with the support of relevant customer and market insights, Buyers are responsible for the delivery of sales and profit targets through a cohesive product strategy. For this role we are looking for someone with extensive denim experience.
The Team
The Buying team is instrumental in making ASOS the leading destination for fashion-loving 20-something customers across womenswear and menswear.
Within our Own Buy function, which includes ASOS Design, AsYou and Collusion, our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer. Working collaboratively with several teams including Design, Merchandising, Marketing and Garment Technology, and with a wide global supplier base, our Buyers ensure that the product we deliver is the best it can be.
What youll be doing
Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through
Working with Design to shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
Delivering department KPIs to drive margin and profit, identifying and addressing any risks, in partnership with Merchandising
Anticipating the needs of the 20-something customer, using sales and trend data to deliver commercial product ranges that account for global factors
Trading effectively by identifying gaps in ranges and potentializing opportunities that will have the biggest impact on dept performance, whilst effectively managing risk
Maintaining in-depth knowledge of planning and trading documents, using them to shape category analysis and evolution of the buy
Driving cost saving initiatives or ideas to become more cost efficient
Effectively range building, taking into account Options, ALB strategy and global requirements, with the flexibility to pivot in season to potentialize or de-risk
Working closely with Merchandising to build cohesive lessons learnt and ensuring buying is within OTB, influencing trend and performance
Building and leveraging relationships with a network of appropriate internal teams and external suppliers
Keeping up to date with global trends and competitor activity, reviewing product strategy considering competitor activity and initiatives
Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team. Looking for opportunities to use sustainable materials wherever possible
Working closely with Marketing to identify promotional and marketing opportunities for brand and ensure clear and consistent brand messaging
Setting up a trialling calendar, engaging with key stakeholders to build program frameworks
Working closely with Sourcing to develop a sound supply base, striving for consistent best practice partnerships and highlighting any pinch points or saturation
Actively contributing to cross-functional initiatives and projects, welcoming and championing change
Leading and building a strong team of ABs and BAs, with a focus on growing future talent
Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working
Motivating and engaging the team through recognition and regular feedback
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Wed love to meet someone who
Has significant experience operating as a Junior Buyer/Buyer within a fast-paced and rapidly changing global Retailer
Has proven ability to drive the success of a department through creative and commercial thinking
Has a creative eye with a strong awareness of current trends, Retail market conditions and competitor activity
Has highly developed negotiation and influencing skills
Can gain buy in from the team and management to potentialize opportunities
Demonstrates a commercial mindset, using data and insights to leverage opportunities that successfully contribute to the department and wider Retail strategy
Has in-depth knowledge of planning and trading documents, with the ability to challenge figures and plans, where necessary
Uses relevant market insights to aid decision making and achieve the best outcome for the business
Shows strong awareness of current trends, Retail market conditions and opportunities within a Global context, including global competitors product offer, pricing strategy and trading activity.
Builds great relationships with internal stakeholders and suppliers
Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development
Has strong prioritisation and systems skills, including relevant Trading systems and MS Office
What's in it for you?
Competitive salary, pension, and private medical care scheme
Performance related bonus
Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
25 days paid annual leave + an extra celebration day
Employee discount (hello ASOS discount!)
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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Meet The Team
Meet Mui Abdul -
Commercial @ ASOS
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Meet Geeta Gohil -
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.