TOPSHOP and TOPMAN are iconic British fashion brands with 60 years of heritage. Headquartered in London, the Brands have over 2 million customers across the globe through the ASOS platform and generate brand sales of c200m. Our mission is to unlock the best of fashion for everyone, with creativity and innovation at our core.
Following the formation of a Joint Venture between ASOS and HEARTLAND in October 2024, ASOS is creating a standalone cross-functional team within ASOS which is dedicated to unlocking the huge growth potential of the TOPSHOP and TOPMAN brands. The brands will now benefit from ASOS infrastructure and resources while enjoying the creative freedom and agility of standalone brands.
The next 12 months for TOPSHOP and TOPMAN will see the expansion of the brands offline and online retail presence with the launch of Topshop.com and new wholesale partnerships.
THE ROLE
Senior Designer on Topshop plays a critical role in the brand and this role is key across multi departments including soft seperates, casual and formal departments driving the success of the brand through delivering best in class product. Working collaboratively with the team across Design, Merchandising, Buying, Sourcing and Technical, they are responsible for delivering product across multi departments which delivers to our wholesale business and the global Topshop customer.
You will identlfy and contribute to the product strategy for the categories with the wider design team, working collaboratively with the wider Retail team to deliver a commercial and trend-led range.
You will be collaborative, organised, and strategic, delivering trend direction and product that ensures Topshop stays ahead of the market in newness and trend always looking to push the range for our global markets forward.
The role will contribute to design direction and ensure that product design is aligned to the strategic vision & focused on delivering a compelling and commercial offer appropriate for our target customer.
What you'll be doing...
Researching & developing trends to deliver collections for Topshop including our wholesale range and brand collection by identifying & developing big deals, key seasonal shapes, with focus on newness in fabric, trend and key pieces for the TOPSHOP customer.
Developing new and unique product to deliver a range in line with the Topshop Brand strategy which delivers a balanced range across customer profiles and end-uses including volume pieces, key items of the Season and stand out press pieces.
Identifying and executing new product opportunities as they emerge in the market to ensure Topshop is leading the market with new trend pieces.
Working with our wholesale team to plan and support across the design function by contributing to planning and delivery of a cohesive range for our wholesale partners.
Identifying and executing new product opportunities as they emerge in the market to ensure Topshop is leading the market with new trend pieces.
Presenting key looks and styling for categories/ranges to support in studio shoot execution in line with the brand strategy.
Using relevant sales data and insights to design commercially relevant, fashion forward ranges.
Anticipating the needs of the Topshop customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges.
Sourcing new fabrications, techniques and trimmings
Working closely with in-house Buying teams collaborating to create new product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy
Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range
Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback
Supporting and deputising for Lead designer as required, for example, attending product reviews or guiding the team on range building.
Work collaboratively with other functions to deliver the Topshop strategy including our wholesale team and partners to ensure ranges are cohesiviely presented.
Supporting to shape and drive, lean, agile processes and ways of working for your departments.
Leading and driving brand wide initiatives and projects, positively influencing and championing change.
Motivating and engaging the wider design team through role model behaviour.
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
Wed love to meet, someone who has
High level of multi product experience is a requirement across softs, formal and casual departments.
Experience of working with Far East, India and European manufacturers and sourcing.
Can deliver world class product driving creativity as well as commercial interpreted pieces for must have items of the Season.
Strong trend research and inspirational direction with the ability to interpret this inline with the Topshop brand strategy.
Has a strong eye for Print, graphics, embroidery & embellishment direction.
Has experience of fabric sourcing across multiple sourcing territories to bring new direction to the collection.
Has experience in working with pattern cutters in toile and concept to sample garment to ensure new silhouettes and direction is constantly developed.
Has a proven track record in Design within a fast-paced and rapidly changing global Retailer
Demonstrates the ability to drive the success of multiple categories across multiple end uses through strategic and commercial thinking.
Can successfully influence and gain buy in from the team and leaders to potentialize opportunities.
Presents trend and product to the team and management with an engaging and confident style.
Shows a deep understanding of the Topshop customer and customer segmentation and reflects this in decision making
Has a strong awareness of current trends, Retail market conditions and opportunities within a Global context
Builds great relationships with internal stakeholders Head of and Exec level and other functions.
Has an effective and inclusive management style, role modelling positive behaviours and providing the team with clear direction and development
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.