Our customers mean everything to us, and customer obsession stays at the core of everything we do. Content & Optimisation owns the onsite experience across our 12 markets, delivering and optimising homepage, campaign and trading content that is relevant, localised and commercially effective. We shape content around customer mindsets and local trends, connecting with our audience through rich editorial and creative content that positions ASOS as a global fashion destination.
As part of the team, you'll use data, experimentation and personalisation to optimise the onsite experience and improve customer journeys, driving measurable business impact. You'll stay ahead of our customers' ever-changing interests and tastes in every market, balancing a consistent global experience with local relevance.
The Details
Lead Testing and Experimentation Strategy: Develop and drive the experimentation roadmap for Commercial and Trade homepage priorities, prioritising by market opportunity. Partner closely with Digital Product to lead end-to-end A/B, segmentation and personalisation tests, scaling winners across markets to optimise the onsite experience and drive measurable business impact.
Lead Homepage Content Delivery: Work with Digital Trade and Marketing Delivery teams to streamline homepage, campaign and trading content across all markets, balancing day-to-day delivery and reactive changes with continuous process improvement.
Support Global Content Strategy: Develop homepage experience strategies for projects and campaigns in the Global Marketing Channel plans, ensuring content is relevant, localised and commercially effective, and aligned to ASOS's global business objectives and each market's key seasonal moments.
Customer Mindset: Balance social-native content experiences and behaviours with customer expectations of a retail platform, understanding how these differ by market.
Enhance Customer Journeys: Partner with Digital Trading and Digital Product to optimise customer journeys from homepage content, using the performance of linked curated categories and pop pages to inform decisions.
Benchmark Reporting: Be a super-user of Adobe, working with the team on weekly homepage benchmark reports to spot market-level trends, share learnings and recommend onsite optimisations.
Team Management: Lead Content and Optimisation Specialists, setting personalised objectives and supporting their development through one-to-ones, training and knowledge sharing, in an environment that promotes continuous learning.
Build Cross-Functional Relationships: Work closely with Trade, Commercial, Digital Product, Marketing and Creative, building strong relationships across global and local teams so activity stays aligned to business objectives.
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed. learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
/02 Job Qualifications
About You
Proven experience building and delivering experimentation roadmaps, working closely with Digital Product teams, with a solid understanding of tech and product development.
Natural leader and strategic thinker with experience in an online ecommerce business and CMS systems (e.g. Sitecore).
Marketing experience, particularly in own channel marketing.
Experience working in a global business, managing content across multiple markets, languages and time zones.
Excellent written and verbal communication, with confident stakeholder management.
Data and insight driven, using Adobe and Mixpanel to turn performance into recommendations.
Proactive, entrepreneurial and highly organised, with strong attention to detail.
Adapts quickly in a fast-paced environment and works confidently both independently and collaboratively.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.