London

Senior Manager, Pricing Analytics & Optimisation

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

We are looking for a forward-thinking Senior Manager, Pricing Analytics & Optimisation to help transform pricing from a largely manual, reactive process into a scalable, automated, data-led capability.

This role is about building the future state of pricing across our business: one where external competitor matching and BAU pricing are increasingly automated, decisioning is grounded in robust data and clear guardrails, and human intervention is focused on high-value exceptions, strategic trade-offs, and continuous optimisation.

You will combine strong commercial judgement with modern technical and analytical capability, including SQL, Python, AI-enabled tools, and cloud-based data platforms. You will play a critical role in shaping pricing logic, automation frameworks, governance, and performance measurement, working cross-functionally with Trading, Finance, Analytics, Data Science, Product, and Engineering teams.

This is a high-impact role for someone excited by the opportunity to move pricing beyond manual execution and into a more intelligent, scalable, and future-ready model.

The Details

Pricing strategy and automation

  • Lead the evolution of pricing from manual execution toward automated, rules-based, and data-led decisioning
  • Define pricing strategies across full-price, promotional, markdown, external matching, and BAU pricing
  • Help shape the long-term pricing vision, ensuring pricing supports profitable growth, customer trust, price competitiveness, and brand positioning
  • Identify which pricing decisions should be fully automated, semi-automated, or remain human-led
  • Reduce reliance on repetitive manual intervention by creating scalable decision frameworks and operating models

Guardrails, decision logic and governance

  • Design and maintain pricing guardrails, thresholds, floors, ceilings, and exception logic
  • Ensure automated pricing decisions remain aligned to margin targets, stock health, trading priorities, and customer proposition
  • Establish clear governance for overrides, escalation routes, and exception handling
  • Create transparent frameworks so stakeholders understand how pricing decisions are made and when intervention is appropriate
  • Balance pace and precision, ensuring automation improves speed without weakening commercial control

Analytics, experimentation and optimisation

  • Use data to assess pricing performance, competitor position, customer response, price elasticity, markdown effectiveness, and commercial outcomes
  • Build robust analyses and decision-support tools using SQL, Python, and BI platforms
  • Develop test-and-learn approaches to validate pricing changes, automation logic, and customer response
  • Translate complex analysis into clear recommendations for senior commercial stakeholders
  • Move the team away from ad hoc analysis toward more repeatable, scalable insight generation

Data, tools and future capability

  • Partner with Analytics, Data Engineering, Product, and Data Science teams to improve pricing data, tooling, and automation infrastructure
  • Work confidently within modern data warehouse environments such as Snowflake, BigQuery, Redshift, or similar
  • Champion the use of AI-enabled tools to improve pricing productivity, anomaly detection, scenario analysis, workflow automation, and insight generation
  • Help define the tooling, monitoring, and reporting needed for a more intelligent pricing engine
  • Continuously improve pricing processes by simplifying workflows, reducing duplication, and automating low-value tasks

Performance monitoring and control

  • Build frameworks to monitor the effectiveness of pricing automation, including: margin impact, price competitiveness, customer response, speed of decisioning, override frequency, error rates and exception trends
  • Identify drift, unintended consequences, or weak model outcomes early and take corrective action
  • Ensure pricing recommendations are measurable, actionable, and tied to clear commercial KPIs
  • Support the creation of dashboards and reporting that give leadership visibility of pricing performance and risk

Cross-functional leadership

  • Act as a senior partner to Trading, Finance, Buying, Merchandising, Product, Engineering, Analytics, and Data teams
  • Influence senior stakeholders in a fast-paced, matrixed environment
  • Bring both strategic thinking and operational grip, helping the business move from concept to execution
  • Coach and support more junior team members, raising the analytical and commercial capability of the wider pricing function
  • Contribute to building a modern pricing culture that values curiosity, experimentation, commercial discipline, and continuous improvement

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

/01 Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

/02 Job Qualifications

About you

Experience

  • Significant experience in pricing, revenue optimisation or commercial analytics within ecommerce, retail, fashion, or another fast-paced consumer environment
  • Strong track record of delivering measurable commercial impact through pricing decisions
  • Experience improving, designing, or governing automated pricing, rules-based decision systems, or scalable pricing processes
  • Experience operating in a highly dynamic environment with multiple stakeholders and competing priorities
  • Strong understanding of how to balance customer competitiveness, margin, inventory productivity, and brand positioning

Technical and analytical capability

  • Advanced analytical capability, with the ability to move from data to action with pace and confidence
  • Strong SQL skills and experience querying large, complex datasets directly
  • Strong working proficiency in Python for analysis, automation, modelling, or decision-support tooling
  • Strong capability with BI and visualisation tools such as Tableau, Looker, Power BI, or similar
  • Good understanding of experimentation, measurement, and analytical problem-solving in a commercial setting
  • Confidence using AI tools and a practical understanding of where AI can improve pricing effectiveness and team productivity

Commercial and leadership skills

  • Strong commercial judgement and comfort making recommendations in ambiguous situations
  • Excellent communication skills, with the ability to influence both technical and non-technical stakeholders
  • Strong systems thinking: able to design scalable solutions rather than repeatedly solve the same problem manually
  • Highly organised, curious, and proactive, with a bias for simplification and continuous improvement
  • Comfortable leading through influence in a matrixed organisation

/03 Additional Info

BeneFITS

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
  • Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.

what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say

Meet The Team

Meet Geeta Gohil -
Commercial @ ASOS

Meet Ian Amer -
Commercial @ ASOS

Meet Mui Abdul -
Commercial @ ASOS

Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!

  • Geeta Gohil

    Commercial @ ASOS

    Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.

  • Ian Amer

    Commercial @ ASOS

    I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.

  • Mui Abdul

    Commercial @ ASOS

    ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding

Apply now