Were looking for a commercially focused, customer-first Senior eCommerce Manager to manage our US store. Youll take charge of the US site and appdriving sales, shaping strategy, and delivering an exceptional and relevant customer experience. Youll become the go-to expert for on-site customer behaviour in the US, combining this insight with a strong commercial understanding of our business and its key drivers to shape high-impact content, merchandising, and trading strategies. You will also manage the US calendar and lead the planning and execution of site updates, campaigns and events working closely with teams across marketing, planning, pricing, and more to deliver a seamless and optimised customer experience.
This is a high impact role where you will help shape the direction of our US business and will be a key contributor to its continued growth and success.
The Details
Oversee all aspects of the site experience including areas such as homepage, navigation, merchandising, and search, ensuring alignment between our onsite strategy and commercial objectives
Forecast sales and track key KPIs (traffic, CVR, ABV, Sales, Margin), proactively identifying risks to the business plan and identifying opportunities to improve performance
Plan and manage the promotional calendar, partnering with cross functional teams (marketing, pricing, planning) to ensure consistency across touchpoints
Monitor site and reports daily to identify and action on any needle-moving site changes in response to performance, and continually audit the site to identify opportunities for enhancement, optimization, and testing.
Manage the A/B testing roadmap for the US market, working closely with central digital trading and content teams
Define strategy and best practices for merchandising across different parts of the experience (eg browse vs search), and optimising against different business objectives (eg engagement vs conversion)
Identify gaps in our assortment and opportunities to further improve relevancy of our product with our target customer in market
Analyse customer behaviour data to inform identify user pain points and areas of friction that are impacting conversion rate
Manage a team of 2-3
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
About You
Bachelors degree
Relevant experience, preferably at a fashion retailer
Commercial mindset with a strong understanding of e-commerce KPIs and fashion planning & trading
Previous analytical experience, preferably in either Adobe, GA or Content Square, and ability to manage reporting & analysis independently
Proven track record for delivering and executing eCommerce strategies that balance data-led decision making with a compelling brand experience
Thrive in a dynamic, fast-paced environment
Proactive, action oriented, and committed to delivering results consistently
High level of ownership, accountability and initiative
Adobe Analytics experience is a strong plus
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.