Reporting to the Senior Creative Manager for Central and Visual Identity, the Midweight Creative role sits within ASOS Creative Studios.To succeed as a Midweight Creative, you will need to thrive in a fast-paced environment and will be tasked with delivering smart, agile, creative ideas that play a meaningful role in culture and speak to 20-somethings globally as to retain/ build on ASOS relevancy and recognition in our consumer/audiences world.
We are looking for strategic thinkers, creators, makers and those who can help us create content that can connect with millions around the world. People who live and breathe social and understand how to push the platforms and innovate at speed. People with the skills and mindset to unlock the potential creativity for ASOS.
The Creative Team is responsible for development and execution of all consumer-facing visual brand communication for ASOS and our partner brands delivering strong and engaging content through all channels relevant to 20-somethings creating brand awareness [and over time salience], helping to hero our product and celebrating our global community.
In this role, youll collaborate with other members of the Creative Studios department, working closely with Brand Marketing, ASOS Media Group, Fashion, Design and Talent teams to ensure a unified approach to the experiences and initiatives of an ambitious and rapidly evolving brand/s. Due to the nature of the collaboration this role will require being onsite 3 days per week.
What you'll be doing
Develop compelling and innovative creative concepts that are relevant for the consumer, client and brand strategy.
Lead the Creative Art Direction for your respective briefs to deliver successful campaigns for ASOS and our partner brands.
Collaborate, develop and maintain excellent relationships with project teams across Creative Studios, ASOS Media Group, Social, Talent and PR, Marketing and Commercial.
A confident communicator presenting and translating your creative ideas to internal and external stakeholders.
Ensure creative excellence throughout all work, while promoting ASOS behaviours through every project.
Understanding and follow the creative brand strategy as directed by Head of Creative/Creative Director.
Staying close to changing trends in our customers interests to help update the brand look and feel when relevant grounded in fashion and fashionability.
Working closely with the Brand Marketing team to understand the ever-changing channels and best practice to support trading priorities.
Bring a strong working knowledge of relevant talent, photographers, illustrators and creatives to the team.
Provide inspiration by bringing new ideas and concepts to the Creative Studios Teams.
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
/01 Company Description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
/02 Job Qualifications
Who Wed Like to Meet
Experienced and established Midweight Creative with an ability to develop and articulate creative ideas and present them clearly.
Experience working as a Midweight Creative for a mobile and social first brand or youth culture-shaped agency.
High level of knowledge, skills, and experience across copywriting, art direction, video, social and design.
Plugged into 20 something culture and fashion youll be able to understand the needs of ASOS target customer.
An eye for detail with a demonstratable passion, curiosity and experience in generating ideas, telling stories and making creative concepts.
Collaborative and receptive to feedback.
Excellent interpersonal skills, highly organised and able to work in a fast-paced environment and adapt to rapid change.
Positivity in spades we need a true team player.
Understanding of multi-channel content, consumption and distribution.
Knowledge of the production landscape what new technologies are being used to drive innovative content production.
Ability to work in effective collaboration with both internal and external stakeholders.
Ability to manage external relationships with third parties.
Proficient in one or many Adobe Creative Suite applications.
An interest and ability to use AI tools to enhance storytelling.
Portfolio of professional work that demonstrates an understanding and enthusiasm for youth culture, fashion and or social content creation.
/03 Additional Info
Whats in it for you?
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day
Discretionary performance related bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Fixed Annual Payment
You'll be given a fixed annual payment depending on your level, in addition to your salary, as a thank you for all your hard work.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.