You will play a huge part in ensuring ASOS’s consumer-facing PR is best in class. With a totally refreshed approach, you’ll be a key player in defining how ASOS works with core media across content, campaigns and events. This role will combine strong operational delivery with ownership of defined PR workstreams, helping to raise awareness of ASOS across new touchpoints and elevate the brand across our channels and territories. You will work across multiple projects, with a focus on media relationship building, proactive press activity and brand briefs that drive growth through engaging content for fashion-loving 20-somethings.
You’ll support and independently manage relationships across a consumer media roster, servicing defined contacts and opportunities end to end. This includes proactive pitching, facilitating media requests and placement planning, gifting, hosting at press events, showroom management and delivering PR campaign activity. You will also contribute to the development and execution of creative activations, ensuring our media and talent audiences have a consistently strong experience of working with ASOS.
What You’ll Be Doing
Support senior team in executing the development and roll-out of ASOS’s newly reimagined global PR and talent strategy.
Relationship management – working with a broad remit of industry contacts, ranging across but not limited to, media contacts, stylists and internal stakeholders to always ensure our external content approach is in line with our target audience.
Support senior team with concepting and executing creative and impactful PR led event activations (including press trips) that inspire connections and engagement between our brand and our key press and talent contacts.
Facilitate all admin related to servicing media requests that are relevant for the ASOS consumer.
Support senior team on concepting fun and engaging PR activity, campaign execution and post campaign reporting.
Monitor daily press coverage across fashion, beauty and lifestyle media, flagging relevant stories and emerging opportunities, and compile a clear weekly coverage report highlighting key results, message pull-through and notable learnings.
Take ownership of defined PR campaigns and workstreams from briefing through to delivery, coordinating timelines, assets, product and stakeholders to ensure activity lands effectively.
Proactively identify and develop media opportunities, pitching relevant product, brand stories and cultural moments to fashion, beauty and lifestyle press.
Build and maintain trusted day-to-day relationships with a defined group of editors, journalists, stylists and content creators, becoming a reliable first point of contact for ASOS.
Draft and tailor press materials, pitches, briefing documents, event communications and key messages, ensuring all external communications are accurate, timely and media friendly.
Monitor the news agenda, competitor activity and emerging cultural trends, translating insights into timely reactive and proactive PR ideas for ASOS. Also sharing accordingly with stakeholders.
Own accurate coverage tracking for allocated activity, using data and qualitative insights to evaluate results, identify learnings and contribute to clear post-campaign reporting.
Represent the PR team in relevant cross-functional meetings, providing clear updates, managing actions and escalating risks or opportunities to senior team members when needed.
Admin management of the ASOS press showroom to facilitate relationship building, product loans and seeding, events, and content servicing from a designated in-house space.
Support communication and associated admin of ASOS new launches and product messaging, ensuring this is best in class, and proactively serviced to media across the fashion and beauty space to align to key business marketing initiatives.
Liaising with peer level and above across the business and externally to ensure proactive and effective delivery of department / function related processes and project briefs.
Support senior team with post campaign business reporting on PR and talent led activations that support wider marketing function.
Support senior team with budget related admin.
Be a constant champion for PR and talent in the business with one eye on what our competitors are doing.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process
/02 Job Qualifications
Who We’d Like to Meet
An enthusiastic team player with a genuine obsession for all things content related, especially in the remit of digital and print media and social media spaces.
Existing knowledge and relationships and contacts within the fashion and beauty media landscape, VIP, and talent space.
Minimum of 1-3 years’ experience working directly with fashion and / or beauty media and influencers across a spectrum of project briefs related to organic brand placement.
Confident written and verbal communication skills, with the ability to create clear, compelling and editorially relevant pitches and press materials.
A proactive mindset and sound judgement, with the confidence to own defined projects, manage competing priorities and identify when to escalate.
Demonstrable experience of proactively pitching media and securing earned coverage or brand placement across fashion, beauty or lifestyle titles.
Comfortable using coverage, social and audience insights to evaluate performance and turn results into practical recommendations.
A good level of understanding of the media and social media landscapes. Particularly UK based fashion and beauty media, Instagram, TikTok and YouTube.
Fully immersed in youth culture and digital trends.
Harbouring a real interest in the development of the digital media and social media landscapes.
Excellent organisational skills, and the ability to keep all administrative tasks across the team remit organised.
Ability to act as an ambassador for the ASOS brand in all capacities.
An interest in fashion, trends and pop culture our 20-something audience love.
A genuine passion for the ASOS brand.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
what our people say
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what our people say
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what our people say
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what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.