ASOS is seeking a highly skilled & commercially-focused Senior SEO Manager, responsible for ASOS’s SEO & GEO content strategy, owning a programme of continuous on-site optimisation, and driving measurable improvements in organic traffic and revenue. You will work with teams across the business and an external agency to oversee ecommerce optimisations in 10 languages.
As search continues to evolve from traditional rankings to AI-driven and generative discovery experiences, you will ensure ASOS maintains and grows its visibility across all surfaces. You will design and run structured SEO experiments, validate results, and build reporting needed to communicate performance clearly to executive stakeholders.
The Details
Define and own the SEO & GEO content strategy across ASOS’s global web estate, aligning priorities with commercial objectives and seasonal trading calendars.
Stay ahead of algorithm developments, AI-driven search changes, and competitor movements. Diagnosing performance fluctuations and proactively adapting strategy.
Lead the end-to-end delivery of SEO content programmes: briefing, production, localisation, and performance review.
Apply advanced knowledge of Google's EEAT framework to guide content quality, structure, and editorial standards across the site.
Design and run a continuous programme of SEO A/B and multivariate tests, covering content formats, page templates, metadata, and on-site elements.
Apply data driven analysis to evaluate your work, ensuring decisions are grounded in robust evidence.
Conduct keyword research and gap analysis, identifying growth opportunities across categories, markets, and AI-led discovery surfaces.
Partner with the SEO Product team to feed content insights & opportunities into the technical and product roadmap.
Define and track KPIs including keyword ranking growth, content coverage, organic traffic and organic revenue. Building dashboards and reporting for both operational and executive audiences.
Act as an SEO authority for editorial, marketing, retail, and trading teams, surfacing search trends, third-party brand demand, and content opportunities. Ensuring SEO insight informs wider commercial decisions.
Leading SEO involvement in campaigns and key trading moments, partnering with brand and creative teams to maximise organic visibility.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
/02 Job Qualifications
About You
Strong commercial awareness, understanding how SEO drives business value and can connect channel performance to revenue impact.
Proven experience in working with a large-scale, consumer-facing digital environment, e-commerce preferred.
Familiarity with AI-driven and generative search experiences, and how they differ and intersect with traditional SEO.
Deep expertise in SEO content strategy, from brief to production to performance analysis.
Highly data literate, with experience building dashboards and automated reports that surface meaningful insight.
Demonstrable experience designing and evaluating SEO experiments.
Proficiency with SEO tooling & analytics platforms; Adobe Analytics, Botify, Nozzle, and BI tools like PowerBi.
Outstanding communicator, able to simplify complex SEO topics for non-specialist audiences and present confidently to senior leadership.
Experienced in creating and presenting campaign and programme reports that clearly demonstrate strategy and ROI.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Performance related bonus
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits.
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
loading
We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.