Managers are key leadership figures in the smooth, professional and successful running of ASOS Creative Studio. You have an eye for all things creative, a practical ability for implementation and an operational mindset to deliver departmental and business goals. You are commercially and operationally aware of the balance between quality, delivery, and deadlines, and you thrive in a fast-paced, evolving environment. As one of our Management Team, you will be working closely with the Senior Editorial Manager and multilevel stakeholders across the business. You will help lead, mentor and inspire your downline to deliver the best assets in the industry. You will help drive departmental efficiency, while thinking commercially and innovatively. You will have the ability to successfully manage a team whilst focusing on operational leadership, delivery execution, and hands-on editorial contribution.
Key Responsibilities Overview
Operational owner of Editorial delivery and resourcing, with hands-on senior-level writing and subbing responsibility, operating under the strategic direction and final editorial authority of the Senior Editorial Manager.
Team Management: Own day-to-day team resourcing and project tracking. Possess the skill, knowledge and ability to manage your reports, with input from the Senior Editorial Manager. Support the Senior Manager in building a robust structure that supports the team delivery and succession plan
Evolution & Innovation: Support the Senior Editorial Manager in driving process reviews, always seeking improvements to ensure the maximising of sales and customer engagement. Keep up to date with relevant industry innovations, being forward-thinking in the testing and adopting of these
Inspiration and Mentorship: Be recognised as an aspirational, innovative figure within your team and the wider department with a strong problem-solving mindset and reputation
Delivery at scale: Operational ownership of editorial delivery with strategic oversight from the Senior Editorial Manager across all BAU and projects to ensure successful delivery end-to-end across all operational briefs and achieve well-executed deliverables. Ensure every task is resourced appropriately, within budget and KPI/SLA, and that each team member is being used efficiently and appropriately
Future facing: Work closely under the leadership of the Senior Editorial Manager to support the scoping and implementation of the evolution of Editorial, contributing to initiatives that maximise the efficiency of article output and the talent and potential of the team, and supporting the adoption and use of relevant AI technology
Collaboration: Work collaboratively across the department and wider business, while forming strong relationships with internal and external stakeholders
Performance and Efficiency: Ensure team performance KPIs/SLAs are met and identify opportunities to improve quality, efficiency and speed to market
Quality Assurance: Possess a very high standard of writing, editing/subbing with ownership of first-line quality control across the team output. Ensure the Editorial Teams output is
consistently aligned to the expectations of the Senior Editorial Manager and all guideline documents
What youll be doing
Reporting directly into the Senior Editorial Manager, you will be responsible for the day-to-day delivery of written content across .COM, CRM, social media (paid and organic) and ASOS brand and partner campaigns (including any requested supporting copy).
Expected to write and edit regularly at a senior leadership level, quickly, accurately, with excellent subbing skills with minimal direction required
Translate and deliver multiple creative briefs to team for campaigns, projects, trends and brands to deliver exciting, fashion-forward moments for our customers
Learning and applying the ASOS tone of voice to all comms, ensuring all project stakeholders uphold this across all touchpoints
Ability to adapt editorial direction to best serve both menswear and womenswear customers, Geo Team territories, and for specific venture and third-party brand requests
Actioning business ad hoc editorial requests e.g. legal, tech, internal/corporate comms, crisis comms, loyalty, sustainability, naming of content franchises, trends, tech features etc
Responsibility for spelling and grammar QC, brand tone of voice alignment, flagging any known legal issues/reputational risks to relevant business stakeholders across editorial output and ensuring all relevant content is signed off by Editorial management
Daily management of Style Feed article delivery. Oversee the calendar and briefing process. Maintain full visibility of requirements and liaise with PMs to ensure the team is being fully utilised to deliver the best possible content
Support Senior Editorial Manager in mentoring the Editorial Team in content concepting and ideating, ensuring brand and creative strategy alignment
Model your writing, editing and critical-thinking skills. Oversee Editors and Writers throughout the creative process with a clear brief, advising on editorial angle and visuals, reviewing their work (editing where required), and giving constructive feedback. Proactively communicate individual and whole-team feedback, and work with Senior Editorial Manager to rectify any knowledge or skills gaps among your reports
Responsible for all aspects of the daily delivery across the editorial workflows, ensuring you are confident with the applicable content management tools, multi-channel content publishing tools, and any team/workflow software and kit
Work closely and collaboratively with the Localisation team where relevant, to ensure the seamless translation and transcreation of editorial outputs
Contribute to the design and implementation of automated workflow solutions
Be a constructive conduit for feedback. Always taking and giving feedback positively, ensuring you are solution focused and can champion change
You are a highly organised individual, who is able to multitask and prioritise as you go, managing delivery risks before escalation and remaining proactive and positive when working and taking on new tasks even if information is still in the development stages
Collaborate with the wider Management Team to ensure the overall success of the department and wider business
Conduct regular 121s with your direct reports. Review team and personal objectives, ensuring they are supported, and their skill set is developed. Be accountable that the same is consistently applied through your downline
Actively encourage team growth and development through objectives and training
Manage the team to follow established processes delivering agreed creative and quality standards in line with departmental and business expectations
Work with the Senior Editorial Manager to hire and onboard new full timers, ensuring they meet the technical and behavioural requirements. Simultaneously maintain a high-quality freelance pool to augment the team when volume requires
Lead by example, encouraging the team to showcase the ASOS behaviours and values, following all company and departmental strategies with the highest levels of engagement
Demonstrate excellent brand awareness by identifying areas for review, researching ideas and assessing competition to ensure we are market leaders
Responsible for developing and implementing your leadership style and communication in line with the ASOS Behaviours policy ensuring you are confident communicating and presenting to senior stakeholders
Input into team, departmental and relevant external meetings with key stakeholders
Deliver projects to support innovation, the department/business strategies and any other ad hoc tasks and projects defined by the Senior Editorial Manager, Post Production & Editorial Lead or Senior leadership Team
Deputise for the Senior Editorial Manager when required
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
Experience in a senior Fashion Editorial, Fashion Journalism, Fashion Communications, or similar role
Passionate about fashion and editorial content whilst keeping up to date with current affairs, social trends and topics that will interest our customer base
Experience managing direct reports (writers, editors or content specialists)
Subbing experience required
Demonstrated ability to implement a brands editorial tone of voice and editorial standards
Demonstrated ability to operationally manage largescale multiterritory editorial outputs across multiple channels
Experience contributing to and refining editorial workflows within a fastpaced environment
Familiarity with CMS platforms, multi-channel publishing tools, workflow systems and analytic/engagement reporting tools
Strong ability to work proactively whilst also fostering cross-functional relationships and collaboration
Strong attention to detail with excellent ability to spot errors and to think critically about context and nuance for different audiences
Confident communicating with and presenting to senior stakeholders
Experience or interest in AIassisted content creation, workflow automation, and emerging editorial technologies/platforms
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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what our people say
what our people say
what our people say
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what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.