Senior Copywriters at ASOS are the highly organised leadership figures, who have an eye for fashion, written content and seamless operations. As one of our Seniors, you will be working closely with Management & Leads and wider department senior teams. You will support department efficiency, whilst thinking commercially and innovatively to deliver the best e-commerce assets in the industry for our customer. You have the ability to successfully support a team with a creative, strategic and operational mindset.
Key Responsibilities:
Team Leadership: Possess the skill, knowledge and management ability to manage copywriter direct reports. Ensure our creative & delivery strategies are central to the ethos of the team. Consistently support the succession plan for your downline
Delivery at scale: Support Copy’s delivery across all BAU & projects. Working with the Senior Copy & Localisation Manager to ensure that every task is resourced appropriately
Performance and Efficiency: Ensure team performance KPIs/SLAs are met and constantly identify opportunities to improve quality and efficiency
Quality Assurance: Ensure the Copy Team’s output is consistently best in class, whilst upholding the ASOS tone of voice guidelines. Responsible for writing and subbing customer facing PDP copy
Evolution & Innovation: Actively take part in evolving the copy delivery capabilities to ensure we are industry leaders and delivering on company & business objectives
Future facing: Work closely with the Post Production & Editorial Lead and Senior Copy & Localisation Manager to scope and implement the evolution of copy, looking at ways to automate and utilise relevant AI technology
Inspiration and Mentorship: Be recognised as an aspirational, innovative figure within your team and the wider department with a strong problem-solving mindset and reputation
Collaboration: Work collaboratively across the department and wider business, whilst championing all aspects of ASOS Creative Studio in every interaction
What you’ll be doing…
Reporting directly into the Senior Copy & Localisation Manager, you will be responsible for contributing to the day-to-day running of the Copy team. This will primarily include copy output across the 200,000+ products on the product listing and product display pages, brand and category headers and the creation and development of copy templates and Ai prompts
Responsible for delivering PDP copy for both manual and Ai generated workflows, with the ability to produce and continually leverage GPT prompting for increased delivery efficiencies
Responsible for writing detailed product descriptions in a content management system across the full range of ASOS product in the manual workflow, ensuring information is accurate, informative and consistent across the site
Regularly contribute to creative work, including writing brand descriptions and category headers. Possess the ability to optimise copy for SEO
Oversee sub-editing of all creative and departmental content independently to an extremely high standard
Working in conjunction with the rest of the Studios teams to ensure all product and campaign launch dates are met
Responsible for senior admin tasks as well as ability to assist and support with management admin duties when required
Responsible for upskilling and training core team members, new starters and freelancers on writing product descriptions and other role related requirements
Guiding the team to follow established processes to deliver agreed creative and quality standards in line with departmental strategy
Proficient in team time management, effectively delegating tasks to other team members
Conducting regular 1-2-1’s with direct reports. Reviewing personal objectives, ensuring they are supported and guided, and their skill set is developed in line with the team succession plan
Contributing to team and departmental meetings
Developing and implementing your leadership style and communication in line with ASOS Behaviours policy
Contributing to departmental technology software and hardware launches when required
The ability to cover the Senior Copy & Localisation Manager when they are absent and delegate personal workload where required
Delivering projects to support the department strategy and any other ad hoc tasks defined by the Senior Copy & Localisation Manager and the Post Production & Editorial Lead
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Experience working within a content management system
Possess a basic level understanding of Ai prompting
Possess a basic working knowledge of Excel
Possess an excellent editorial understanding and visual awareness
Possess the ability to work quickly and efficiently with a strong eye for detail and catching errors
Exceptional multitasking ability with outstanding organisational skills; able to use initiative and to work in pressurised environment, consistently prioritising workload
Excellent problem-solving abilities and positive, dynamic response to change
Excellent communication skills
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
Performance related bonus
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.