As part of the ASOS Creative Studio team, youll be at the heart of bringing our brand to life through bold, high-quality, and trend-led video content. Working alongside a talented and collaborative team, youll contribute to a diverse mix of projects - from eye-catching campaigns and creative shoots to scroll-stopping social content, including PDP videos, using a variety of techniques such as high-end video spec cameras, mobile shooting, and creative editing. Youll craft innovative content that blends creativity with commercial thinking, delivering the most inspiring e-commerce, creative, and social assets in the industry for our customer. With a creative, strategic, and hands-on approach, youll help shape the future of ASOSs visual storytelling.
As a Senior Manager, you will set the standard and vision for video including AI-enabled content creation across the Creative Studio, partnering closely with Photography, Retouch, Social, PPC, Tech and Marketing . Youll own end-to-end delivery for high-profile projects, and multi-channel initiatives, driving innovation to elevate craft, speed, and consistency at scale. You will lead Managers and their teams ensuring the function is resourced, measured, and continuously improved.
Team Responsibilities
Define and communicate the creative strategy for PDP, campaign, homepage, and social video, ensuring consistency of brand identity and storytelling across channels and multiple projects.
Lead and coach Managers, Seniors, Midweights, and Juniorsbuilding skills, succession plans, and a high-performance culture.
Establish and maintain studio excellence: production readiness, equipment standards, safety, and quality controls across all locations.
Champion cross-disciplinary collaboration with Photography, Design, Editorial, Social, PPC and Marketing to deliver integrated, on-brand content.
Lead best-in-class on-set direction energy, authenticity, and alignment with the ASOS aesthetic, across multiple teams.
Introduce and scale new workflows, templates, and creative toolchains that improve speed-to-market, quality, and cost efficiency.
Stay ahead of industry trends, actively piloting new techniques and tools (including AI) and rolling out proven innovations to the team.
Build trusted relationships with senior stakeholders and external partners to elevate output and expand capabilities.
Embed a feedback culture with structured reviews, retrospectives, and craft development programmes.
What Youll Be Doing
Own delivery of complex, high-profile projects ensuring creative excellence, brand consistency, and measurable impact.
Direct, capture, and edit shoots from start to finish, ensuring creative vision is realised and technical standards are met across all stages of production
Set annual goals, KPIs, and SLAs for the video function and drive continuous improvement.
Resource and budget management. Optimise kit spend across productions including software required to action all leadership requests
Represent Video at senior level; present strategy, roadmaps, and results to leadership; deputise for the Lead where required.
Ensure alignment of video and photography through shared direction, lighting standards, and post workflows.
Design and run test-and-learn programmes (formats, lengths, aspect ratios, captions, sound design) to improve performance across channels.
Own talent strategy with the managers: hiring, onboarding, capability building, and succession across all roles
Safeguard legal, ethical, and brand integrity, usage rights, model consent, music/licensing, accessibility, and responsible AI practices.
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
AI & Innovation Responsibilities
Build the AI Content Strategy for video: where AI augments ideation, production, post-production, repurposing, and personalisationalways with clear guardrails.
Evaluate, pilot, and implement AI-enabled tools (e.g., auto-editing and rough cuts, shot selection, smart captions/subtitles, audio clean-up, colour matching, upscaling, background clean, text-to-motion graphics, generative VFX) to improve speed and consistency.
Define and enforce Responsible AI policies: bias checks, transparency on synthetic elements, rights/consent management, dataset hygiene, and brand safety.
Organise training and enablement: upskill the studio on AI tools and workflows; maintain playbooks, prompts, and SOPs.
Drive experimentation: run controlled A/Bs to validate AI-assisted edits, variations, and localised versions; scale what works.
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
Skills & Experience (Senior Level)
Significant experience leading multi-level creative video teams in fashion/e-commerce or high-velocity content environments.
Proven ability to set creative strategy and translate brand vision into diverse formats (PDP, campaign, homepage, social).
Advanced expertise in production and post: studio operations, lighting, camera systems, and finishing.
Mastery of editing and motion tools (DaVinci Resolve, Adobe Premiere Pro, After Effects or similar) and strong understanding of colour pipelines.
Experience evaluating and deploying AI tools in content creation, with a pragmatic approach to quality, ethics, and ROI.
Strong commercial acumen: budgeting, vendor management, and resource planning across concurrent productions.
Excellent stakeholder management and communication skills; confident presenting to leadership and guiding decision-making.
Track record of driving operational excellence: KPIs, SLAs, QA standards, and continuous improvement.
Passion for innovation and craft, with the ability to balance speed, scale, and creative quality.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Geeta Gohil -
Commercial @ ASOS
Meet Ian Amer -
Commercial @ ASOS
Meet Mui Abdul -
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
Geeta Gohil
Commercial @ ASOS
Working at ASOS has made me realise how much I feel like I belong here. It’s exciting and refreshing. The authenticity and inclusivity ASOS has makes it even better to work here. Everyday is a different day; I am learning new things, meeting new people and be involved in so many amazing buying projects.
Ian Amer
Commercial @ ASOS
I love ASOS for two main reasons – firstly because as a company it is never afraid to try something new or challenge the way we work; we really have the autonomy to push ourselves in new directions.
Mui Abdul
Commercial @ ASOS
ASOS is incredibly inclusive which means so much to me as a queer Black woman. There are so many opportunities here beyond your role, so you can really boost and build your dream career here. And the people! I’m inspired everyday by my colleagues, the creativity here is unparalleled!
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Fixed Annual Payment
You'll be given a fixed annual payment depending on your level, in addition to your salary, as a thank you for all your hard work.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.