The Head of Internal & External Communications is accountable for the strategic direction, quality and effectiveness of ASOS’ internal and external corporate communications, ensuring ASOS operates with clear priorities, sound strategic judgement and appropriate risk ownership.
What success looks like
This role is defined by judgement, ownership and influence. Success requires shaping direction, making trade‑offs, carrying organisational risk, and building systems that deliver consistent, repeatable impact.
Core capabilities
1. Strategic judgement & prioritisation
Translates ASOS’ business strategy, leadership intent and operating context into clear internal and external communication priorities, and ensures those priorities are clearly understood and applied across the team.
Makes informed trade‑offs when objectives conflict and owns the consequences of those decisions.
Decides what not to do as clearly as what to progress.
2. Organisational risk ownership
Acts as the senior decision‑maker on sensitive, ambiguous or high‑risk communications issues.
Anticipates reputational, cultural and engagement risks and mitigates proactively.
Leads the planning and communications response to crises and issues within remit, providing calm, credible leadership under pressure.
3. System design
Designs and continuously improves how Internal & External Communications operates, ensuring ways of working support consistent, repeatable outcomes at scale.
Clarifies roles, decision‑making and how the team works with adjacent functions.
Champions the use of AI and other new technologies, to improve effectiveness, pace and quality, while managing risk appropriately.
4. Senior stakeholder influence
Operates as a trusted advisor to senior leaders, providing clear, balanced counsel on communication risks and opportunities.
Influences effectively at senior levels, shaping decisions and outcomes to protect impact, credibility and trust.
Shapes corporate narrative and storytelling to support understanding, confidence and alignment.
5. Leadership and talent development
Leads and develops the Internal & External Communications team, creating the clarity, trust and support needed for people to operate with confidence and autonomy at the right level.
Sets and role‑models high performance standards centred on ownership, energy and alignment, ensuring accountability sits clearly and decisions are taken at the right level.
Builds a culture of honest, direct and respectful communication, where issues are surfaced early, challenge is encouraged, and difficult conversations are navigated with confidence and care.
Key accountabilities
Strengthen external stakeholder connection, trust, and endorsement via external corporate communications strategy and delivery, including media, partner and supplier engagement.
Corporate reputation management and issues response.
Works closely with Investor Relations to plan and deliver clear, consistent communications around financial results and other market‑sensitive moments.
Crisis communications within remit.
Develop brilliant brave leadership, and teams via internal communications strategy and delivery, including working closely with People & Culture to support engagement, change and culture.
Leadership communications readiness, ensuring senior leaders are consistently well‑prepared for high‑profile moments, including financial results, media engagement, interviews, sensitive announcements and issues‑led communications.
Development and performance of the Internal & External Communications team, ensuring the function continues to evolve its capability, including the effective use of AI and new technologies.
External agency management
Budget oversight.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
/02 Job Qualifications
Significant experience leading internal and external communications in a complex organisation.
Proven track record of making and owning strategic communication decisions in ambiguous or high‑stakes environments.
Experience advising senior leaders and operating credibly at executive level.
Demonstrated ability to build strong teams and develop talent at all levels.
Strong written and verbal communication skills, with the judgement to adapt tone and approach to context.
/03 Additional Info
BeneFITs:
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Discretionary bonus scheme
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
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Meet The Team
Meet Christy Hill -
Operations @ ASOS
Meet Denise Finney -
Operations @ ASOS
Meet Ben Rubery -
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
Christy Hill
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
Denise Finney
Operations @ ASOS
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
Ben Rubery
Operations @ ASOS
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
our business values
our business values
our business values
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our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.