London

Head of PR & Talent (9 month FTC)

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

THE BRAND

At ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture -we are part of that youth culture. There's nothing that excites us more than finding talent, fuelling it and then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals, and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.

Were on a mission to increase brand heat, establishing ASOS as the fashion destination. Social media isnt something we just do. Its at the very centre of all our marketing activity and our product design. Were a highly ambitious, energetic and results driven team with a very clear goal.

This is a high-impact leadership role that will shape how ASOS shows up in the world through influencers, creators and VIP talent partnerships. Youll drive fame for ASOS through innovative communications strategies, setting the direction for how we engage with millions of customers and communities globally.

THE ROLE

Were looking for a bold, forward-thinking leader at the forefront of influencer marketing and talent partnerships. Youll bring a fresh and original approach, with cutting-edge ideas and strategic thinking to make sure everyone is talking about ASOS.

Youll be responsible for inspiring connections between the ASOS brand and our audience through cultural relevance with the right influencer and talent partnerships, smart storytelling, and standout activations. Youll lead a global team (exclusive of US) and budget, collaborate cross-functionally, and run a world-class communications function at pace and scale.

You will need to be commercially orientated and have a proven track record of clearly demonstrating impact on business objectives as well as proven experience with running a global communications model at an e-commerce/ fashion brand.

Strategic Leadership

  • Develop and lead a global brand communications strategy across consumer press and influencer marketing, aligned with overarching business and brand goals in partnership with the Global Head of Brand and Head of Social.
  • Create market-specific communications plans that support the geo-specific ambitions of Commercial Heads across regions.
  • Guide your team in delivering impactful, talent-facing activations that build authentic connections between ASOS and its audience.
  • Stay ahead of industry trends in PR and influencer marketing, continuously evolving our approach and sharing insights across the wider business.

Team Management

  • Lead and inspire a multidisciplinary team across PR and influencer marketing, fostering a culture of creativity, collaboration and high performance.
  • Drive operational excellence and invest in the ongoing development and growth of your team.

Brand Fame & Cultural Impact

  • Deliver culturally resonant campaigns and storytelling moments that keep ASOS at the heart of relevant conversations and youth culture.

PR & Media Relations

  • Lead ASOSs global consumer PR function to drive high-impact media coverage and manage brand reputation.
  • Build and maintain strong relationships with key editors, journalists, talent management agencies and event partners to extend our reach and influence.

Cross-Functional Collaboration

  • Act as a senior brand voice across the business, working closely with Social, Creative, Product and Commercial teams to ensure integrated, consistent messaging.
  • Manage agency relationships and lead new supplier onboarding to support an agile and innovative operating model.

Measurement & Optimisation

  • Define and monitor KPIs across PR and influencer channels, using data and insight to shape strategy and improve effectiveness.
  • Collaborate with analytics teams to report on business impact (e.g. traffic, sales, new customer acquisition) through tools such as MMM.
  • Clearly communicate results and learnings to senior stakeholders across the business.

Operational Management

  • Manage budgets, performance targets and campaign delivery aligned to business and brand objectives, including share of voice.
  • Ensure all activity complies with legal, ethical and platform-specific guidelines, including ASA and music licensing policies.
  • Take ownership of internal and external governance within the PR and influencer space.

/01 Company Description

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you

/02 Job Qualifications

Who were looking for

You're an experienced Brand Communications leader with deep expertise in fashion and/or retail, and youre fluent in the dynamics of youth culture, social platforms, and digital storytelling. You thrive in fast-paced environments and bring a confident, agile mindset to everything you do.

  • 10+ years of experience, either in-house or agency-side, managing large-scale brand communications across global markets preferably in e-commerce/fashion
  • Strong network and relationships within fashion media and influencer industry
  • Demonstrated success in leading influencer and talent strategies/ partnerships that drive brand relevance and business results. Confident in managing VIP talent and agency relationships.
  • A background in event strategy and execution.
  • Enjoys a fast-paced environment, constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.
  • Proven crisis communications skills and risk management judgment.
  • A proactive, enthusiastic, and strategic mindset - with the ability to make smart decisions in evolving situations.
  • Deep knowledge of all major social platforms (Instagram, TikTok, YouTube, Snapchat, etc.).

/03 Additional Info

BeneFITS

  • Employee discount (hello ASOS discount!)
  • ASOS Develops (personal development opportunities across the business)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say

Meet The Team

Meet Christy Hill -
Operations @ ASOS

Meet Denise Finney -
Operations @ ASOS

Meet Ben Rubery -
Operations @ ASOS

Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.

  • Christy Hill

    Operations @ ASOS

    Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.

  • Denise Finney

    Operations @ ASOS

    I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.

  • Ben Rubery

    Operations @ ASOS

    At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career. 

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding

Apply now