As the Talent and Influencer Marketing Lead you will live and breathe influencer marketing, always being ahead of the curve, with a sharp eye for trends and a bold, creative mindset that pushes boundaries.
You know how to turn traditional programming on its head, bringing fresh energy and innovation to everything you touch. Your experience in consumer-facing campaigns means you instinctively know how to spark genuine connections between ASOS and its audience. Youre fluent in the language of social, across established platforms and emerging ones, and youre constantly discovering rising talent and media opportunities that others havent spotted yet. Youre the go-to person for original ideas that drive cultural relevance, and you know how to position ASOS as the fashion destination for 20-something style lovers.
The Details
Lead and develop a team of influencer/talent reps, managing a scalable roster across retained and campaign activity.
Oversee end-to-end execution of influencer and talent campaigns, including creative briefing, contracting, activation, and reporting.
Build and maintain strategic relationships with influencers, agencies, and media partners to drive brand impact.
Own paid social strategy across platforms (Instagram, TikTok, YouTube, Snapchat, Meta), optimising for reach, engagement, and conversion.
Collaborate with internal teams and media agencies to deliver integrated, high-performing campaigns aligned to commercial goals.
Monitor emerging platforms and talent to identify new opportunities and keep ASOS culturally relevant.
Manage budgets, targets, and supplier relationships to support an agile and effective operating model.
Partner with insights and performance teams to track campaign effectiveness and translate data into actionable improvements.
Champion inclusive, long-term partnerships with diverse talent that reflect ASOS brand values.
Represent influencer/talent marketing at a senior level, including crisis management and international travel as required.
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
/01 Company Description
At ASOS our 3,000+ ASOSers are immersed in the creative worlds, live on their mobiles and have a truly entrepreneurial attitude. As a company, we're not trying to mimic or profit from youth culture -we are part of that youth culture. There's nothing that excites us more than finding talent, fuelling it and then letting it fly. Whether it's developing the careers of our staff or investing in a new tech platform, we love knowing that we truly keep fashion moving forward. Ultimately, we get excited by interesting individuals, and we want to feed this individuality, empowering our people and customers to look, feel and be their best so they can achieve amazing things.
Were on a mission to increase brand heat and establish ASOS as the place to go for new trends. Social media isnt something we just do. Its at the very centre of all our marketing activity and our product design. Were a highly ambitious, energetic and results driven team with a very clear goal. This is a great opportunity for an experienced Talent and Influencer Marketing Lead to be part of rebuilding the ASOS brand and driving fame through incredible talent partnerships for one of the worlds most loved and exciting brands in fashion.
/02 Job Qualifications
Youre an experienced Talent and Influencer Marketing specialist with a background in fashion or retail, and you bring trusted agency relationships to the table. Fast-paced environments dont faze you, you thrive when juggling multiple workstreams and can confidently navigate ambiguity with agility and focus. Youve successfully scaled talent operating models at fashion brands and understand how to move a brand from story to story, moment to moment, with connected impact. You know how to maximise visibility across paid and earned media, ensuring every message lands with purpose and drives cultural and commercial relevance.
The team acts as a critical amplifier of brand messaging - creating coherence, consistency, and cultural relevance so every action ladders up to a powerful, connected brand narrative.
Youve worked brand-side or agency-side on global accounts, bringing deep experience in managing complex, high-impact campaigns.
You have strong media relationships and trusted agency connections within the fashion industry.
You understand how to build brands on social, with hands-on experience developing influencer strategies and evolving operating models.
Youre confident managing VIP talent and navigating agency partnerships with ease and professionalism.
You bring energy, curiosity, and a proactive mindset to everything you do.
Youre not afraid to take smart risks, knowing how to weigh opportunities and learn from the outcomes.
You know how to connect the dots between paid and earned media to maximise impact and brand storytelling.
Youre passionate about driving cultural relevance and making ASOS the most talked-about brand in fashion.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
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Meet The Team
Meet Christy Hill -
Operations @ ASOS
Meet Denise Finney -
Operations @ ASOS
Meet Ben Rubery -
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
Christy Hill
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
Denise Finney
Operations @ ASOS
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
Ben Rubery
Operations @ ASOS
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
our business values
our business values
our business values
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our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.