As Senior Data Privacy Advisor, you act as a subject matter expert on data protection and privacy, advising on legislation and its practical application across ASOS. The role spans a wide range of topics including artificial intelligence (AI), electronic marketing, cookies and advertising, data sharing best practice, de-identification, minimisation, contractual clauses and international data transfer mechanisms. Youll work closely with stakeholders at all levels, support junior team members, and help ensure ASOS meets global data protection requirements for customers, employees, and suppliers by identifying risks and offering commercially grounded legal guidance.
Success in this role requires versatility, strong ethics, and the ability to navigate a fast-paced environment while switching seamlessly between diverse privacy issues. Clear, confident communication is essential, as youll build relationships across the business, make quick decisions in the ASOS tone of voice, and influence stakeholders by speaking their language. Adaptability, energy, and a proactive mindset are key, supported by the tools and guidance provided within the Data Protection and Privacy team.
The Details
Provide subject matter expert advice on Data Protection and associated legislation, and the application to ASOS in the UK and globally.
Provide specialist advice on ASOS marketing and third-party marketing initiatives, including those involving data sharing.
Assist with embedding policy and training in relation to Personal Data (PD) including, but not limited to, data subject rights, data retention, data sharing, and privacy by design and default.
Provide specialist input to contract negotiations with key customers and suppliers, including the ability to draft contract clauses on data protection matters.
Input to new projects by conducting privacy impact assessments, data protection impact assessments and providing initial advice with input from relevant project team members and the Data Protection Officer.
Lead on data protection projects including but not limited to Record of Processing Activities (ROPA) project, maintain Data Protection Champion network, privacy notice reviews,
Provide advice relating to data minimisation techniques and de-identification of personal data in large data sets.
Advising ASOS in relation to its broader data and AI strategies.
Advise the business in relation to PD handling, data subject access requests and other requests for information or complaints involving personal data.
Assist with identification and remediation of data incidents involving personal data.
As required, assisting the Compliance team with wider compliance responsibilities (including, but not limited to, Financial Crime, Sanctions Screening, Consumer Credit, Anti-Bribery and Corruption, Code of Conduct, and Whistleblowing).
Supporting our culture by championing Diversity, Equity & Inclusion strategies.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
/02 Job Qualifications
Expertise in data protection laws and associated legislation, with experience working in similar environments to ASOS and/or transferable skills from other businesses.
In-depth understanding of and experience advising on privacy laws and regulations in the UK and globally, in relation to marketing and advertising (including, but not limited cookies, to, on- and off-site digital advertising, cookies and similar technologies, email marketing, in-app marketing and push notifications), and experience working with vendors who provide these services.
A good understanding of contract and data protection agreement negotiations and drafting ability.
A good awareness of international data protection, privacy and marketing legislation that impacts ASOS.
Experience undertaking risk-based privacy and data protection impact assessments, developing proportionate remediation plans and providing advice to the business.
Appreciation of eCommerce business processes and risks.
A get up and go attitude someone who takes the initiative, is self-motivated and driven; someone with high energy and enthusiasm.
Adaptability and ability to prioritise conflicting demands.
Proven ability to understand and provide incisive, reliable and commercially sound advice and solutions on complex business issues.
Legal qualification (job title will reflect this as Legal Counsel) or Data Privacy qualification (IAPP/ Practitioner certificate).
Comfortable in a team with a very broad range of specialisms and responsibilities.
/03 Additional Info
Whats in it for you?
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Christy Hill -
Operations @ ASOS
Meet Denise Finney -
Operations @ ASOS
Meet Ben Rubery -
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
Christy Hill
Operations @ ASOS
Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
Denise Finney
Operations @ ASOS
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
Ben Rubery
Operations @ ASOS
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.