London

Senior Cultural Change Partner

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

As ASOS evolves to become faster, sharper, and more customer-obsessed, we understand that transformational change must be deeply rooted in our culture, ways of working, and organisational systems. Reporting to the Head of Organisational Effectiveness, this role is critical in shaping a resilient, adaptable, and high-performing culture aligned with our strategic aspirations.

The Senior Cultural Change Partner will operate as an OD practitioner within the Talent & Culture Centre of Expertise, applying behavioural science, systems thinking, and evidence-based practice to enable sustainable change, build organisational capability, and support the continuous evolution of ASOSs culture. Acting as both a thought leader and strategic delivery partner, the role consults across the business to elevate leadership, drive systemic alignment, and embed a culture of learning, inclusion, agility, and ownership.

What Youll Learn and Contribute To

As the Senior Cultural Change Partner, youll play a pivotal role in shaping ASOSs organisational culture and leading enterprise-wide change initiatives. Youll bring thought leadership, strategic insight, and hands-on delivery to embed a values-driven, high-performance culture and build change capability across the business. Working closely with PX colleagues, senior leaders, and cross-functional teams, youll influence, advise, and enable transformation through data-informed strategies, inclusive practices, and scalable frameworks that drive impact.

Key Responsibilities

  • Design and embed a dynamic, values-led culture architecture rooted in ASOSs ABCD values, integrating leadership behaviours, team norms, and rituals
  • Lead organisational diagnostics and employee listening strategies to assess cultural health and identify opportunities for alignment and growth
  • Develop and facilitate systemic culture interventions, including workshops and action learning sets, to embed desired mindsets and behaviours
  • Build cultural capability across leadership and management, coaching stakeholders on role-modelling, narrative-setting, and system stewardship
  • Collaborate with DEI specialists to embed equity and belonging into cultural systems and practices
  • Design and implement an enterprise-wide change framework, defining principles, tools, and methods for leading and managing change
  • Build change leadership capability through experiential learning, coaching, and practical resources embedded in the flow of work
  • Support sustainable change adoption by embedding new ways of working into systems, processes, and culture
  • Apply OD principles such as diagnosis before prescription, systems thinking, and learning organisation practices to all interventions

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. Thats why our approach to working together includes spending at least 3 days a week in the office. Its a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

/01 Company Description

Were ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

/02 Job Qualifications

What Youll Bring

Youre motivated by the opportunity to shape cultural change at scale, bringing strategic thought leadership and a collaborative mindset to everything you do. You work confidently across complex stakeholder landscapes, partnering with other Talent & Culture Pillar Leads to drive coordinated outcomes. With a disciplined and agile approach, you manage programs and initiatives that deliver real impact, even in fast-paced, ambiguous environments.

You will also have:

  • A bachelors degree in organisational development, psychology, business, HR, or a related field
  • Significant experience delivering enterprise-wide culture and change interventions, ideally with a consulting or in-house OD background
  • Deep expertise in OD principles and tools (e.g., systems thinking, group dynamics, change theory, appreciative inquiry, organisation design)
  • Proven ability to influence C-suite leaders and partner at senior levels to drive systemic change
  • Demonstrated success in leading large-scale change programs and building change capability in complex environments
  • Strong facilitation, coaching, and stakeholder management skills
  • Exceptional written and verbal communication, with the ability to craft compelling narratives and engagement strategies
  • Experience using organisational data to inform strategy and drive behavioural and systemic change

The following qualifications and experience would be highly beneficial:

  • Masters degree in OD, organisational psychology, or a related discipline
  • OD or Change Management certification (e.g., NTL, Prosci, ACMP, CIPD Level 7, HSD Institute)
  • Experience developing internal change and culture frameworks from the ground up
  • Strong grounding in DEI, with experience embedding inclusive practices across systems and processes
  • Proven agility in working across multiple business functions with varying priorities and maturity levels
  • Ability to scale impact by enabling others building toolkits, templates, and empowering communities of practice

Excited by the opportunity to make a real impact?Send us your CV and a short cover letter sharing why this role excites you and how your experience aligns.

/03 Additional Info

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • Access to a huge range of LinkedIn learning materials
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
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Meet The Team

Meet Christy Hill -
Operations @ ASOS

Meet Denise Finney -
Operations @ ASOS

Meet Ben Rubery -
Operations @ ASOS

Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.
I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.
At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.

  • Christy Hill

    Operations @ ASOS

    Every single day I feel both supported and inspired! The constant flow of creativity within ASOS is contagious. It's cool to be encouraged to think outside the box.

  • Denise Finney

    Operations @ ASOS

    I was initially drawn to ASOS as it is a reputable company with a culture that is unmatched. After joining ASOS I soon realised that just like the name, it was most definitely ‘As Seen On Screen’ – what you see is truly what you get. There are endless opportunities within the company with values embodying a culture of bringing your best self to work. I never feel as though I need to change to fit the status quo of the ‘corporate lifestyle’ but actually, I fit in more when I’m authentically being myself.

  • Ben Rubery

    Operations @ ASOS

    At ASOS I can bring my authentic self to work, you’re empowered to think different, innovate and do the things you love. ASOS is a fast paced, changing environment with fun at the heart of everything we do.
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll get access to world-class development plans, courses and certificates to help you mould your career. You’ll also get access to our learning events ‘ASOS Develops’ and ‘Shape Your Career’ which give you the time and space to focus on developing those skills to excel your career. 

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding

Apply now