At ASOS, were proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, were building the future of fashion commerce.
The Details
We're expanding our Digital Product team and are looking for a Product Designer to join us!
As a Product Designer, you'll be an integral part of one of our many customer experience product development teams, focused on executing our strategic missions and achieving defined objectives.
You will play a key role throughout the product lifecycle, from discovery and definition to concept design, research, validation, and delivery. You'll create documentation, wireframes, realistic prototypes and pixel-perfect UI that delight our customers and meet business needs.
Join us and be part of ASOSs digital revolution.
Key Responsibilities
Own the end-to-end design of digital products within your Product development team, ensuring they are built, shipped, and continually optimised.
Focus on delivering outcomes and value for customers and the business as part of the new product operating model.
Collaborate closely with a cross-functional team including product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives.
Work in an agile environment, adapting to changing needs and embracing an agile mindset.
Conduct quantitative and qualitative research to ensure insight-driven, customer-centric solutions and validate design choices.
Design with consistency and brand principles in mind, knowing when to use our design system and when to break away from it.
Communicate design choices, progress, and research findings early and often.
Champion the user and be their voice at all times, adhering to a user-centered design philosophy.
Ensure all designs meet ASOS's target accessibility standards.
Understand the technology, business processes, and data models that underpin our user experiences.
Stay updated on new technology, design trends, and emerging design thinking.
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
About you
You thrive in a Product led collaborative, cross-functional environment.
You are adaptive and embrace an agile mindset.
Proven experience in user research, with skills in conducting interviews and usability testing via Usertesting.com.
Excellent skills in creating polished visuals, interactive prototypes, and intuitive flows in Figma, while maintaining and enhancing design system components.
You have experience designing for multiple platforms - Web (Mobile, Tablet & Desktop), and App (iOS & Android).
You have experience in making data-driven design choices (e.g. from analytics, quantitative/qualitative research, and A/B tests).
You have great communication and presentation skills with the ability to clearly articulate your design choices and influence key stakeholders.
You are passionate about delivering high-quality digital products that meet customer needs and drive business value.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Private medical care scheme
Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
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Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
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our business values
our business values
our business values
our business values
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our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.