At ASOS, were proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail. We operate as a product-led organisation, where cross-functional teams are empowered to solve real customer problems through innovation, experimentation, and data-driven decision-making. With a strong focus on scalability, personalisation, and cutting-edge technology, were building the future of fashion commerce.
The Details
A unique opportunity to be part of a key strategic programme at ASOS. You will shape new initiatives and enable capabilities to support our Digital Product team focused on building innovative customer-facing experiences.
You will be aligned to business stakeholders across the company to help define key success metrics, design and analyse experiments, perform deep customer and cohort analyses, and use modelling techniques where it enhances understanding of customer behaviour or performance trends
The ideal candidate will have a strong technical background and experience solving tough problems with large datasets. You will be a highly intelligent self-starter, able to work independently with a strong attention to detail.
Own the definition and evolution of core product KPIs, partnering with Product Managers to shape roadmap priorities and evaluate long-term impact
Conducting funnel and drop-off analysis to identify friction points in the customer journey and areas for optimisation Inform the design and analysis of A/B tests and experiments to measure the impact of new product features or experiences on conversion, engagement, and retention
Apply statistical modelling techniques to uncover behavioural patterns, identify key drivers of performance, and build forecasts that inform product strategy and decision-making
Using data to optimise conversion rates, user engagement, and customer satisfaction across the ASOS platform
Translating data into clear, actionable insights that inform product roadmaps, design decisions, and feature prioritisation
Building dashboards, reports, and visualisations to communicate trends and results to both technical and non-technical stakeholders
Act as a thought partner to Product leadership, proactively identifying opportunities to improve customer experience and drive commercial outcomes.
Championing a data-informed culture, ensuring that every decision across Product is supported by evidence and measurable impact
/01 Company Description
Were ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, youre free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? Were proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
About You
Strong quantitative skills with a background in maths, statistics or a STEM-related subject
Strong proficiency in SQL, Python (pandas, NumPy), and data visualisation tools (e.g., Tableau, Power BI) to build scalable analytics solutions.
Experience building simple statistical models to uncover behavioural patterns, identify key drivers, and generate forecasts that support data-informed product decisions
Experience designing and analysing experiments and A/B tests, with a solid grasp of statistical methodologies (e.g., regression, confidence intervals, hypothesis testing).
A passion for customer-centric problem solving, with curiosity to uncover friction points and opportunities for innovation.
Proven ability to define and monitor product success metrics, translating data into actionable insights that shape product strategy and roadmap decisions.
Familiarity with eCommerce platforms, experimentation tools (e.g., Optimizely), and user journey analytics (e.g. Adobe, Mixpanel, Amplitude, etc.).
Strong written and verbal communication skills, with the ability to present insights to senior leadership and drive strategic alignment.
An added bonus if you have
Experience working within e-commerce or digital product environments
A basic understanding of data engineering workflows and analytics pipelines (Databricks, dbt, Apache Spark)
Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision-making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.
/03 Additional Info
BeneFITS
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.
what our people say
what our people say
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what our people say
Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
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our business values
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our business values
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our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.