ASOS is embarking on an exciting digital transformation, evolving our Product team with a powerful new way of working that places our digital products at the heart of our business. We are seeking a talented Senior Product Designer to play a pivotal role in ensuring its success.
We currently receive over 2.5 billion visits per year, have more than 23 million active customers, and over 50 million unique visitors per month. This creates a highly committed and exciting environment with opportunities to develop best-in-class digital products.
As a Senior Product Designer, you'll be an integral part of one of our many product development areas. We operate in a fast-paced, rapidly changing product org, partnering with cross-functional teams to solve real customer problems through experimentation and data-driven decision-making, leveraging AI to shape how customers experience and shop for fashion online.
We're building an immersive, personalised, outfit-based shopping experience, one that makes discovery feel less like searching a traditional product grid and more like you’re working with a personal stylist. We’re designing our app to be one of the most exciting destinations to discover your next look, while shaping our digital product org to be a place where craft, speed, and new ways of working enable us to deliver an exceptional customer experience.
Join us and be part of ASOS’s digital revolution.
Key Responsibilities:
Own end-to-end design of native mobile experiences from discovery through to shipped, measured, and iterated product.
Design and champion reusable patterns and components that scale across the mobile product, knowing when to use the design system and when to push it forward.
Prototype early and often, in Figma, code, or AI-assisted tools, to make ideas tangible for your team and stakeholders faster than a deck ever could.
Bring native platform craft: deep fluency in iOS Human Interface Guidelines and Material Design, with pixel-perfect execution and an eye for motion and interaction detail.
Collaborate closely with a cross-functional team including product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives.
Conduct and apply quantitative and qualitative research to validate design choices and keep decisions customer-led.
Use AI tools as part of your own practice, for exploration, prototyping, and production, and help the wider team build that fluency.
Champion the user and improve ASOS's accessibility standards in everything you ship.
Understand the technology, data, and business logic underpinning the experiences you design, and design with those constraints, not around them.
Communicate design decisions, trade-offs, and research findings clearly and early, and use that clarity to influence stakeholders.
Stay close to what's next, new AI capabilities, native platform updates, and emerging interaction patterns, and bring that thinking into the work.
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process
/02 Job Qualifications
About You:
You have significant experience designing native mobile products, with deep fluency in iOS and/or Android platform conventions and a portfolio that shows real craft, not just wireframes.
You're a systems thinker — comfortable designing a single flow and the scalable pattern behind it, so the whole team moves faster because of your work.
You prototype to think and to sell ideas and you'd rather show something working than pitch a static deck.
You're AI-native in how you work: you use AI tools day-to-day in your own design process, and you're excited to design entirely new patterns for AI-driven experiences.
You have a strong track record in user research and experimentation, translating quantitative and qualitative insights into confident design decisions.
You're an expert in Figma and modern prototyping tools, fluent in building and evolving design system patterns.
You communicate with clarity and confidence, able to articulate design rationale and influence senior stakeholders.
You're adaptive, thrive in ambiguity, and bring a growth mindset to a fast-moving, product-led environment.
You care, visibly, about the customer and about shipping work that's both beautiful and effective.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
what our people say
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Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.