As an Engineering Lead, you will play a pivotal role in shaping both the technical solutions we build and the people behind them. This dual responsibility ensures that engineering excellence is paired with strong, supportive leadership. You will guide the team through the entire software development lifecycle (SDLC), from architecture and design to delivery and quality assurance. With a hands-on approach, you'll directly contribute to codebases, solve complex technical problems, and champion engineering best practices.
Partnering closely with a Product Manager, you'll share ownership over team direction and outcomes. While the Product Manager leads the "why" and "what," you'll focus on the "how" and "when," ensuring that technical implementation aligns with business goals and timelines.
Key Responsibilities
1. Technical Leadership
Lead and take ownership of the technical delivery across all SDLC phases
Contribute directly to architecture, design decisions, and development efforts
Drive code quality, performance, scalability, and maintainability
Facilitate agile practices and champion continuous improvement
Solve complex technical problems and mentor team members on solution strategies
2. People Management
Manage a team of 68 software engineers, supporting career growth and technical development
Provide regular feedback, set performance goals, and conduct reviews
Create an inclusive, empowering environment where diverse perspectives are valued
Participate in hiring, onboarding, and capacity planning
3. Product Collaboration
Work side-by-side with Product Managers to align on vision, scope, and technical feasibility
Translate product roadmaps into engineering plans and timelines
Co-lead agile ceremonies and ensure a balance between product and technical priorities
Drive measurable business outcomes through thoughtful engineering execution
4. Cross-Functional Engagement
Collaborate with designers, scientists, QA engineers, and stakeholders across departments
Ensure alignment with enterprise architecture, security standards, and data policies
Represent engineering in strategic discussions with senior leadership
Contribute to the broader technical community within the organization
/01 Company Description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
/02 Job Qualifications
Qualifications and Experience
Proven experience as a hands-on software engineer and leader of engineering teams
Strong technical expertise in software development, architecture, and modern tech stacks
Background in product-centric environments with agile methodologies
Experience in one or more of the following technologies is a plus: Oracle SQL/PLSQL, Java, UNIX Shell Scripting, Pro*C, JavaScript (JET)
Familiarity with Oracle Retail Suite (RMS, RIB, ReSA, RPM) or Oracle Retail v16+ is advantageous
Strong communication skills and experience working with both technical and non-technical stakeholders
Passion for mentoring, problem-solving, and driving innovation
Why This Role is Exciting
Impact: Directly shape product direction, lead talented engineers, and drive business value
Growth: Access to mentorship, training, and career development opportunities
Innovation: Work on challenging, high-impact projects in a fast-paced environment
Culture: Join a team that values collaboration, inclusivity, and continuous learning
/03 Additional Info
Whats in It for You
Competitive salary, pension scheme, and private medical insurance
Performance-related bonus
Flexible benefits allowance take it as extra cash or use it toward other perks
25 days of annual leave, plus an additional day off to celebrate your birthday
Employee discount for products and services
Access to a structured internal tech development program to support your growth as a technologist
Opportunities to attend and represent the team at industry-leading tech events
A chance to actively contribute to diversity, equity, and inclusion initiatives in tech
Immediate impact work on meaningful, high-scale systems using cutting-edge technologies
what our people say
what our people say
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what our people say
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what our people say
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what our people say
Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
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our business values
our business values
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our business values
our business values
our business values
our business values
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our business values
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.