This is a rare opportunity to step into a genuinely high-impact leadership role at the forefront of AI transformation, with a particular focus on agentic AI and autonomous systems. As Head of Engineering (AI Enablement), you’ll shape how intelligent agents are designed, orchestrated, and deployed across the organisation - moving beyond traditional AI use cases into systems that can reason, act, and collaborate to drive real business outcomes. You’ll play a pivotal role in turning emerging capabilities into scalable, production-grade solutions, defining how AI agents augment teams, accelerate decision-making, and unlock entirely new ways of working.
You’ll operate in a highly collaborative, stakeholder-rich environment where your influence will extend well beyond engineering. Partnering with senior leaders across engineering, product, and transformation, you’ll drive alignment on how agentic AI is embedded across key platforms and workflows. This is a role for someone who thrives on both technical depth and organisational impact - someone who can design architectures for intelligent systems, while also building the relationships and momentum needed to scale them enterprise-wide. If you’re excited by the challenge of shaping how autonomous AI systems are safely and effectively adopted at scale, this is a chance to define the future direction of AI within a complex, evolving organisation.
Key Responsibilities
Lead, grow, and deploy a multidisciplinary team of Forward Deployed AI Engineers across key business domains
Allocate engineering capability across strategic initiatives based on business priority and impact
Establish and embed best practices for agentic systems, AI workflows, LLM integrations, and AI-enabled tooling
Drive a high-performance engineering culture focused on rapid iteration, reliability, and measurable business outcomes
Act as the primary AI engineering partner to senior stakeholders across Product, Fashion, Supply Chain, Finance, Customer Care, Procurement, and Technology
Translate complex business challenges into scalable AI solutions and prioritised delivery opportunities
Shape and align AI roadmaps with domain leaders, identifying high-ROI automation and augmentation use cases
Lead end-to-end delivery of agentic AI solutions, including copilots, workflow agents, decision systems, and automation platforms
Ensure seamless progression from discovery through to production deployment, embedding AI-native and human-in-the-loop operating models
Provide technical leadership across LLM architectures, agent orchestration, RAG patterns, and AI application design
Ensure AI systems are scalable, secure, observable, and cost-efficient, with robust evaluation and reliability frameworks
Partner with platform teams to align with Azure AI strategy, governance, and enterprise engineering standards, while establishing scalable delivery and operational models
Partner with functional leaders to support reshaping and evoling hybrid-human agentic organizations
/01 Company Description
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process
/02 Job Qualifications
Our strong preference is for candidates to have exposure to working in a Retail environment.
Proven experience leading high-performing engineering teams delivering complex, production-grade AI or data-driven systems
Strong hands-on expertise in AI/ML, LLMs, or agentic AI systems, with the ability to assess technical quality and guide solution design
Track record of taking AI or advanced technology solutions from concept and prototype through to scalable production deployment
Experience working at the intersection of engineering and the business—translating strategic goals into technical delivery
Demonstrated ability to partner effectively with senior stakeholders and influence across multiple domains in a large, complex organisation
Experience shaping roadmaps, prioritising work, and driving alignment across product, engineering, and business teams
Strong stakeholder management and communication skills, with the ability to build credibility quickly and drive adoption of new capabilities
Experience leading or contributing to enterprise transformation initiatives, particularly where new technologies are being introduced at scale
Strong understanding of modern AI architecture patterns (e.g. LLM applications, orchestration, RAG, agentic workflows) and cloud-based delivery environments
Experience working in cloud-first environments, ideally within Microsoft Azure (including Azure AI services), or equivalent platforms (AWS/GCP), with the ability to operate effectively in an Azure-aligned ecosystem
Experience establishing engineering standards, delivery frameworks, and best practices within growing or evolving teams
A track record of delivering measurable business impact through technology—balancing speed, quality, and commercial outcomes
Experience operating in hybrid leadership roles that combine technical depth, delivery ownership, and organisational influence
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly and builds the kind of culture where people can grow, create and succeed.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
Want to find out how we’re tech powered? Check out the ASOS Tech Podcast here https://open.spotify.com/show/6rT4V6N9C7pAXcX60kzzxo . Prefer reading? Check out our ASOS Tech Blog here https://medium.com/asos-techblog.
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The Work
Make bold moves with strong backing and serious support.
Tech enables our current success as much as our future growth, that's why our tech stack is seriously impressive. If you've got a great idea, we'll help you run with it. Our people are our greatest asset and we're always looking for new challengers who want to help us grow.
The Potential
Boost your skills and accelerate your ambitions.
If you get a buzz out of learning new things every day, you'll love it here. We give everyone the freedom, time and investment to discover what's possible - and explore where we might go next. How far you want to take your career is up to you.
The Culture
Feel encouraged, empowered and heard as part of our expert team.
Join us and you'll be part of a supportive, fun and friendly team of progressive thinkers, listeners and doers – all working together to solve some of the most exciting and complex tech challenges.
The Prospects
Harness extraordinary opportunity at pace and at scale.
We're just getting started with our global ambitions. Our tech team are at the heart of it all, seizing opportunities and making disruptive breakthroughs that have a real business impact in an industry leading way. We already know who we want to become. Do you?
Team Culture
As A Team We Never Sit Still
We always have to move fast. And we rise to the challenges that come with being such a fast-growing business. After all, we wouldn’t be where we are today if we did things the same as everyone else.
Our Tech Training @ ASOS
Whatever experience you have, there’s always a chance to grow and develop your skills further at ASOS.
What’s It Like To Be An Engineer @ ASOS?
From our great opportunities to even greater teams, find out why becoming an engineer at ASOS could be your perfect career move.
what our people say
what our people say
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what our people say
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Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
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EXTRAS
Benefits
We’re big on rewarding our ASOSers from day one. Benefits are great when you can flex them! That’s why we offer a wide choice of benefits focused on health, wealth, and your inner self – so you can personalise your reward package in a way that’s best for you. Here’s a taster of what you can get.
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.