London

Product Manager – Customer Profile & Identity (12‑month FTC)

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration, faster decision‑making, and a strong team culture, while still offering the flexibility to work remotely when appropriate.

Digital Product at ASOS

At ASOS, we’re proud to be a global fashion destination serving over 23 million active customers across more than 100 markets, with 2.5 billion visits annually. Our Tech team is at the heart of everything we do, powering the digital experiences that make ASOS a leader in online fashion retail.

We operate as a product‑led organisation, where empowered, cross‑functional teams solve real customer problems through experimentation, data, and clear ownership. From identity and checkout to personalisation and fulfilment, we build platforms that scale globally and support long‑term growth.

The Details

We’re looking for a Product Manager to join Digital Product on a 12‑month fixed‑term contract, covering maternity leave. This role will lead our Customer Profile & Identity area - one of the most critical foundations of the ASOS digital experience.

Customer Profile & Identity underpins how customers register, log in, authenticate, manage their account, and experience personalised journeys across ASOS. The work directly impacts conversion, retention, security, data quality, and regulatory compliance.

You’ll be the product lead for a dedicated, cross‑functional squad, working closely with engineering, design, data, security, marketing and customer care. You’ll set clear direction, prioritise high‑impact opportunities, and balance customer experience, commercial outcomes, and risk.

This is a hands‑on role for someone who enjoys autonomy, can move from strategy to delivery, and is comfortable operating in a technically complex space.

What you’ll be doing

  • Own the product vision and roadmap for Customer Profile & Identity, covering registration, login, authentication, account management and customer data foundations.
  • Drive measurable improvements in conversion, login success, retention and customer experience, using clear success metrics and experimentation.
  • Lead initiatives to reduce friction in registration and authentication, while maintaining strong security, privacy and compliance (GDPR, customer consent, data protection).
  • Partner closely with engineering, design, data, security and analytics to ship high‑quality, scalable solutions.
  • Balance short‑term commercial wins with longer‑term platform and data health.
  • Use customer research, behavioural data and experimentation to identify opportunities, validate hypotheses and inform prioritisation.
  • Communicate clearly and confidently with senior stakeholders, building trust through strong narratives and evidence‑based decision‑making.
  • Stay close to industry and competitor trends in identity, authentication, personalisation and account‑based experiences, translating insight into action.

/01 Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

/02 Job Qualifications

About You

  • Proven experience as a Product Manager working on customer‑facing, high‑traffic digital products, ideally within e‑commerce or consumer platforms.
  • Experience owning foundational or platform products (e.g. identity, profile, account, payments, checkout, personalisation, data platforms).
  • Strong understanding of customer journeys across registration, login and account management, and how friction impacts conversion and retention.
  • Comfortable working in agile, cross‑functional teams alongside engineers, designers and analysts.
  • Data‑driven mindset, with experience using analytics tools (e.g. Power BI, Adobe Analytics, Contentsquare, Optimizely or similar) to inform decisions and measure impact.
  • Able to navigate technical complexity, security considerations and regulatory constraints without losing sight of the customer.
  • Clear communicator and storyteller who can bring stakeholders along the journey and make trade‑offs explicit.
  • Proactive, pragmatic, and comfortable taking ownership in a fast‑moving environment.

/03 Additional Info

BeneFITS’

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
  • Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say what our people say

Meet The Team

Meet Zijiao Li -
Tech @ ASOS

Meet Amy Richardson -
Tech @ ASOS

Meet Si Jobling -
Tech @ ASOS

I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here

  • Zijiao Li

    Tech @ ASOS

    I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!

  • Amy Richardson

    Tech @ ASOS

    As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.

  • Si Jobling

    Tech @ ASOS

    As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding

Apply now