We are looking for an experienced Senior Product Manager to shape the strategy, development, and optimisation of customer-facing digital experiences that improve engagement, conversion, retention, loyalty, and overall customer satisfaction.
As part of a cross-functional product organisation, you will work closely with Engineering, Design, Brand, Operations, Data, Marketing, and Commercial teams to identify customer needs, simplify complex journeys, and deliver measurable business outcomes.
Our Customer Experience team is focused on creating a more immersive, personalised shopping experience across key customer journeys and surfaces. It focuses on making discovery easier, shopping more inspirational, and the experience more frictionless, with recent releases introducing a more immersive homepage, brand storytelling capabilities, community-powered content, and more. The team is prioritising innovation, aiming to lead the market with advanced features such as Virtual Try-On and the ASOS app for ChatGPT. The programme is highly impact-led, using experimentation and data to continuously validate, learn and iterate.
This role would suit someone who can balance strategic thinking with hands-on execution, using customer insights, behavioural data, and experimentation to continuously improve customer experiences across the ASOS app and web.
Key Responsibilities
Define and own the product vision, strategy, and roadmap for Customer Experience products and experiences.
Create engaging, high-quality customer experiences that increase conversion, strengthen retention, and drive sustainable revenue growth.
Identify opportunities through customer research, behavioural analytics, customer feedback, and data-driven insights.
Partner with Brand, Operations, Engineering, Design, Data, Marketing, and Commercial teams to prioritise initiatives that improve customer outcomes.
Lead the development of customer experience capabilities, including personalised journeys, customer communications, content experiences, loyalty initiatives, digital engagement features, and omnichannel experiences.
Foster a culture of experimentation through A/B testing, customer feedback, analytics, and continuous optimisation.
Champion intuitive, accessible, and customer-first digital experiences across every stage of the customer journey.
Define success metrics and monitor product performance through customer satisfaction, engagement, conversion, retention, loyalty, and commercial KPIs.
Build business cases and align stakeholders around product strategy, priorities, and measurable outcomes.
Balance customer needs, business value, commercial impact, and technical feasibility when prioritising product investments.
Identify opportunities to improve customer experiences through AI, automation, personalisation, workflow optimisation, and scalable digital capabilities.
Lead products from discovery and delivery through launch, adoption, and continuous improvement.
/01 Company Description
We’re ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.
But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.
Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.
/02 Job Qualifications
Experience & Background
We're interested in people who can demonstrate many of the following:
Proven experience as a Product Manager or Senior Product Manager within a customer-focused digital environment.
A track record of delivering impactful and delightful customer-facing digital products and features.
Experience building and scaling customer-facing products across web and mobile platforms, ideally across the ASOS app and web.
Strong understanding of customer journeys, user experience principles, and digital customer experiences.
Strong analytical skills, with the ability to use customer data, behavioural analytics, and experimentation to inform product decisions.
Experience working in Agile product development environments and collaborating with cross-functional teams.
Experience influencing senior stakeholders across Product, Engineering, Brand, Operations, and Commercial functions.
Strong communication, presentation, and stakeholder management skills.
Ability to navigate complex environments and translate strategy into delivery.
Experience in retail, e-commerce, or the fashion industry would be beneficial but is not essential.
Experience with experimentation and analytics tools such as Mixpanel, Optimizely, Power BI, or similar platforms.
Skills & Competencies
Customer-first mindset.
Strategic thinking and commercial awareness.
Product discovery and experimentation.
Data-informed decision making.
Strong stakeholder management and influencing skills.
Prioritisation and delivery focus.
Strong communication and collaboration skills.
Ability to lead through influence across cross-functional teams.
Proactive and driven, with a willingness to do what it takes to move things forward.
Self-starter who is comfortable working independently and not afraid to challenge the status quo or push boundaries.
Passion for creating impactful and delightful customer experiences and delivering measurable business impact.
/03 Additional Info
BeneFITS’
Employee discount (hello ASOS discount!)
Employee sample sales
25 days paid annual leave + an extra celebration day for a special moment
Discretionary bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
what our people say
Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
our business values
loading
We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.