London

Senior Product Manager (Seller Portal)

Job type
Full Time
Level
Mid-senior level
Apply now

Your Role

At ASOS, Product and Technology are central to how we simplify the business, improve experiences for customers, colleagues and partners, and create the capabilities needed for future growth. Our teams work across business process, data and technology to solve complex problems and deliver measurable outcomes.

We are undertaking a significant transformation as we move from Oracle to Microsoft Dynamics and rethink how colleagues and partners interact with enterprise platforms, including through automation, AI-enabled experiences and agentic workflows.

As a Senior Product Manager at ASOS, you’ll work across functions to define meaningful outcomes, simplify how the business operates and lead teams from discovery through delivery, adoption and continuous improvement.

You’ll join our Fashion Product Team, which supports internal customers across business, operations and supplier functions. The team’s broad remit spans the products, platforms, data and processes that help colleagues and suppliers work effectively across the product lifecycle, from product and supplier setup through ordering, inbounding and operational support.

This role follows a hybrid working model, with an expectation that you will work on-site from our London office three days per week, enabling close collaboration with business, operational, product and technology teams.

The Details

We’re looking for a Senior Product Manager to define and build the next generation of ASOS’s seller-facing experience. You’ll create the vision for a unified Seller Portal that brings together valuable capabilities already available across existing tools and modules, while identifying and building new capabilities from the ground up. The role will span end-to-end seller journeys, including onboarding, product and catalogue activity, purchase order visibility and amendment, status and exception management, shipping information, support and self-service. You’ll start with deep discovery, then shape a coherent roadmap and experience that works for sellers and the internal teams who support them.

  • Define the vision, product strategy and roadmap for a unified Seller Portal, balancing near-term reuse with a clear long-term platform direction.
  • Map end-to-end seller and internal-user journeys, clarify roles and access, and remove fragmentation across existing vendor-facing tools and processes.
  • Evaluate existing modules and capabilities for reuse, integration or redesign, creating a consistent experience rather than a collection of disconnected features.
  • Lead discovery for new modules that need to be built from the ground up and translate validated problems into clear product outcomes, requirements and delivery increments.
  • Work closely with Engineering, Architecture, Design, Data, Commercial, Supply Chain, Finance and operational teams to align front-end journeys, business rules, integrations and backend services.
  • Design for multiple seller, partner and fulfilment models, recognising where common capabilities can be shared and where differentiated journeys are genuinely required.
  • Create measurable outcomes for seller adoption, process efficiency, data quality, support demand and speed to trade.
  • Build trusted relationships across senior leadership, operational, business and technology teams. Bring constructive challenge, use evidence to test assumptions, and be prepared to push back respectfully when proposals add unnecessary complexity, weaken the intended outcome or do not represent the best use of organisational capacity.

/01 Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

/02 Job Qualifications

  • A strong track record of simplifying complex business processes before translating them into scalable product capabilities.
  • Proven experience building or significantly evolving a vendor-facing, seller-facing, partner or B2B self-service platform.
  • Experience unifying capabilities from multiple products or modules into a coherent portal or platform experience.
  • Experience taking new platform capabilities from discovery and concept through to delivery and adoption.
  • Proven ability to move quickly between business and technology mindsets, translating effectively between operational needs, product outcomes and technical constraints.
  • Strong stakeholder leadership, with experience influencing senior leaders and working closely with operational, business and technology teams.
  • The confidence and judgement to challenge constructively, push back respectfully and create alignment around evidence-based decisions.
  • Understanding of marketplace, retail, supplier, catalogue, order or fulfilment workflows would be highly beneficial.
  • Comfort working in a fast-moving environment where priorities evolve and successful delivery depends on creating clarity from ambiguity.
  • Strong analytical capability and a commitment to using data, operational evidence and measurable outcomes to guide decisions.

/03 Additional Info

BeneFITS’

  • Employee discount (hello ASOS discount!)
  • Employee sample sales
  • 25 days paid annual leave + an extra celebration day for a special moment
  • Discretionary bonus scheme
  • Private medical care scheme
  • Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
  • Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
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Meet The Team

Meet Zijiao Li -
Tech @ ASOS

Meet Amy Richardson -
Tech @ ASOS

Meet Si Jobling -
Tech @ ASOS

I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
  • Zijiao Li

    Tech @ ASOS

    I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
  • Amy Richardson

    Tech @ ASOS

    As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
  • Si Jobling

    Tech @ ASOS

    As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values our business values
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We are Customer First

We couldn’t be ASOS without our customers.

Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time. 

We are Authentic

We work together to be honest, transparent, and our full authentic selves.

This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.

We are Brave

We challenge each other to aim high and reach our potential.

Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility. 

We are Creative

We know innovation leads to inspiration – it’s what makes us stronger

Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people. 

We always Deliver

We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.

It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success. 

Our Benefits

  • Employee Discount

    The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.

  • Pension

    Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.

  • Private Medical Care scheme

    If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover. 

  • Bonus

    What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.

  • Celebratory Day!

    Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.

  • Shuttlebus Service (if you're based in our Leavesden office)

    It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.

  • Sample Sales

    We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad. 

  • Career Development

    You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.

  • Summer Hours

    We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.

Location

Our HQ in London

Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café. 

Recruitment
Process

  1. Apply online

  2. Call back & Interview

  3. Decision & Onboarding