As an Engineering Lead, you will play a dual role in shaping both the technology we build and the people who build it. This unique combination of responsibilities is essential because our software engineers need a manager who understand their performance, potential and career, as well as their technical work. Engineering Leads are expected to be hands-on with technology, contributing directly to the architecture, design, technical roadmap, and ensuring that software developed by their team meets the highest standards. Their accountability spans the entire SDLC, making them responsible for the efficiency, effectiveness, and impact of the software development process. Engineering leads are always former individual contributor software engineers.
Working directly with a Product Manager on the same priorities, Engineering Leads usually form a 1:1 partnership that will be foundational to ASOSs approach to product development. While Product Managers focus on defining the why and whatguiding the team towards the right problems to solve and the right solutions to buildthe Engineering Lead ensures that the how is executed effectively and the when is based on the engineering effort required. Together, they ensure that the team aligns with the companys strategic goals and customer needs, driving tangible business outcomes.
Key Responsibilities
1. Technical Leadership
Software Development Lifecycle: Lead and be accountable for a team across all aspects of the SDLC, from design and architecture to coding and quality assurance. Ensure that technical decisions are made with a focus on scalability, maintainability, and performance.
Hands-On Contribution: Actively contribute to the teams output, providing guidance and hands-on support to ensure high-quality software delivery. Engineering leads typically lead design and quality discussions, while also contributing personally by doing one or more of writing code, doing code reviews, doing test engineering, solving difficult technical problems, or other hands-on technical work
Accountability: Own the technical delivery of the teams work, including timelines, code quality, feature or platform operability, and adherence to best practices
Agile Leadership: With their product manager peer, guide the team through agile practices, including planning, daily huddles, and retrospectives, ensuring continuous improvement and alignment with business goals
2. People Management
Team Growth and Development: Manage a team of typically six to eight engineers, focusing on their growth and development. Provide regular feedback, recognize achievements, and create opportunities for professional growth and career advancement.
Inclusive Leadership: Foster an inclusive and supportive environment where engineers can thrive. Encourage diverse perspectives and create a culture of collaboration, innovation, and shared purpose.
Performance Management: Set clear expectations, conduct regular performance reviews, and provide coaching and support to help team members meet and exceed their goals. Address underperformance constructively, with a focus on growth.
People Planning and Recruitment: Assist in people planning and team capacity management. Support recruitment efforts to build a high-performing, diverse team and ensure smooth onboarding for new hires.
3. Collaboration with Product Management
Vision and Priorities Alignment: Partner closely with Product Managers to align on the product vision, technical requirements, and work priorities. Translate product goals into actionable engineering tasks that drive meaningful business outcomes.
Shared Accountability: Work together to lead planning sessions, agile ceremonies, and other key activities, ensuring that both the technical and business perspectives are balanced.
Driving Business Outcomes: Focus on delivering value to customers by aligning engineering efforts with strategic business goals. Continuously improve processes and drive the team towards successful outcomes.
4. Cross-Functional Collaboration
Engagement with Other Teams: Work effectively with product designers, applied scientists, QA engineers, and other stakeholders to build cohesive, high-performing products
Work across ASOS to ensure we build the right way: work with senior individual contributors, other engineering leaders, and peer teams across the ASOS technology organisation as a custodian of ASOSs overall architecture, engineering quality, engineering standards, technical operability, security, data, and other broad concerns
Stakeholder Communication: Act as a technical representative in product discussions, clearly communicating progress, challenges, and opportunities to senior management and other stakeholders
Why Youll Love Working as an Engineering Lead
Empowerment and Impact: Lead a talented team, shape the future of our products, and directly impact the success of our business.
People-Focused Culture: Be part of a company that values your input, encourages personal and professional growth, and fosters a supportive work environment.
Innovation-Driven Environment: Work on challenging projects that push the boundaries of technology and allow you to experiment with new ideas.
Career Development: Access to training, conferences, and mentorship to help you advance your career and develop new skills.
Collaborative and Inclusive Team: Join a diverse, inclusive, and collaborative team where every voice is heard and valued.
/01 Company Description
We're ASOS. We blend our flair for fashion with our love of cutting-edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through ourFashion with Integrity strategywe are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
/02 Job Qualifications
Inspirational Leader and Line Manager: You want to or have managed and developed engineers to create an environment that empowers a team to thrive. You believe you can excel at providing feedback, setting clear goals, and fostering growth
Product-Centric Approach: Experience working in a product-focused environment with a deep understanding of the product development lifecycle. You are passionate about delivering value to customers through technology.
Technical Expertise: Strong technical background with hands-on experience in software development or architecture, and modern technologies. Comfortable making technical decisions that drive product success. It would be advantageous to have experience of one or more of the following: dotnet 6 or above, strong application security understanding including OpenId Connect and OAuth2.0, implementation of an Identity service.
Collaborative and Communicative: Excellent at working in cross-functional teams, engaging with Product Managers and other stakeholders. Skilled at bridging the gap between technical and non-technical audiences.
Mentorship and Coaching Skills: Dedicated to helping your team members grow, providing guidance, training, and opportunities to advance. You create an environment where engineers feel valued and motivated.
Problem Solver and Innovator: Thrive on solving complex problems and are not afraid to challenge the status quo. Encourage creative thinking and exploring new approaches to deliver better products.
Agile Advocate: Experienced in agile methodologies with a focus on continuous improvement and delivering high-quality software.
/03 Additional Info
What's in it for you?
Competitive salary, pension, and private medical care scheme
Performance related bonus
Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
25 days paid annual leave + an extra day for your birthday
Employee discount (hello ASOS discount!)
Tech Develops - our internal tech focussed skills development programme to focus on your personal growth as a technologist
Opportunity to represent ASOS at industry leading events
Opportunity to help shape and drive our DE&I initiatives in Tech (like our WIT movement and Diversity mentoring in Tech)
Opportunity to make an impact from day one and work with the latest in cutting edge of technology
what our people say
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Meet The Team
Meet Zijiao Li -
Tech @ ASOS
Meet Amy Richardson -
Tech @ ASOS
Meet Si Jobling -
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
Zijiao Li
Tech @ ASOS
I love working at ASOS in my team because of the great atmosphere. From day one I already felt like being part of the team, everyone is so friendly, approachable and willing to help. It’s the place where you feel trusted and are given the opportunities & time to explore your full potential. As someone who just relocated to London, I also appreciate the international and cultural diverse environment – it’s ok to be whoever you want to be!
Amy Richardson
Tech @ ASOS
As a software engineer with a love for fashion, I feel extremely lucky to be part of a fashion company that priorities technology, innovation and customer experience to the same degree as their clothing.
Si Jobling
Tech @ ASOS
As someone who left ASOS after 7 years but came back, it speaks volumes how much I love working at ASOS. The obvious reason is the people, not just in Tech but beyond. There's an unspoken respect and authenticity between everyone who works here
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We are Customer First
We couldn’t be ASOS without our customers.
Across every behaviour, value, and all that we do, we see everything through our customers’ eyes. That means never taking anything for granted and always zeroing in on every single detail. So we can always bring our best as a team, and our customers can have an amazing experience, every time.
We are Authentic
We work together to be honest, transparent, and our full authentic selves.
This is our ASOS. Our culture, built on collaboration and togetherness, and supported by what’s real and honest. We know that we win bigger when we win as a diverse team. That means celebrating our differences and using them to help us stand out from the crowd, without losing our authenticity and individuality.
We are Brave
We challenge each other to aim high and reach our potential.
Doing nothing gets us nowhere. We may be proud of everything we’ve done so far, but there’s still so much more to explore. We believe we can always be wiser, faster, stronger, bigger, braver, kinder…so asking ‘why’ isn’t just a question, it’s a necessity. We use our voice to drive us forward, speaking up on the things our people and customers care about and using our curiosity to create possibility.
We are Creative
We know innovation leads to inspiration – it’s what makes us stronger
Change is in our DNA. By acting fast and staying one step ahead of the curve, we can be a leader, not a follower. But for our products and platform to be innovative, they have to be fuelled by creative passion and a deep understanding of our customers and our people.
We always Deliver
We couldn’t be excellent without evidence – so whatever we’re doing, we have proof of why we’re doing it.
It takes facts and data to tell our stories and help us make our decisions in the most effective way possible. This means we can do what we say and own what we do, no matter how long it takes us to do it. We aren’t about nonsense ifs, buts and maybes, we’re about creating an ASOS that’s built for future success on delivered success.
Our Benefits
Employee Discount
The most asked-about benefit! As an ASOSer, you’ll receive an exclusive employee discount. You can also nominate a family member or friend to share your discount with.
Pension
Retirement might not be on your mind right now, but it’s important to prep for it. We offer matched contributions up to 5% to help you save.
Private Medical Care scheme
If you join our Private Medical Care scheme, you’ll get fast and effective access to medical cover.
Bonus
What we achieve is always a team effort. That’s why we offer a discretionary bonus scheme which rewards you based on our group financial and strategic performance.
Celebratory Day!
Get an extra day off in addition to the 25 days of annual leave you get! Spend it celebrating the big days in life, whether it’s birthdays, cultural holidays, weddings and anything else.
Shuttlebus Service (if you're based in our Leavesden office)
It’s more of a work perk, but we offer a free shuttlebus between Watford station and our office in Leavesden.
Sample Sales
We’ve always got fun things happening in our offices, but the one ASOSers get most excited about is our sample sales. Plus, all proceeds from the sample sale get donated to the ASOS Foundation, which helps our charity partners abroad.
Career Development
You’ll have the opportunity for personalised learning and in-the-moment experiences to create a dynamic and agile learning environment that empowers you to thrive and excel in your role.
Summer Hours
We finish at 3pm on Fridays in June, July and August!! This perk doesn’t mean a dip in your salary – it just gives you extra freedom to enjoy those summer weekends however you want.
Location
Our HQ in London
Our HQ in Camden was once a cigarette factory – now, the iconic Art Deco building has been completely renovated with spacious office areas, ASOS Studios (where we shoot all our products), beauty rooms and a free gym. There’s also a subsidised canteen and café.